South Africans weigh in on tobacco and reduced-risk products

2017-05-24 09:23

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Harm reduction refers to measures that reduce the harm associated with a particular product or activity.

For example, wearing a seatbelt, or taking a specific medication for a chronc ailment would be considered as an act of harm reduction. In the 19th century, the innovation of a medical practioner washing his or her hands when treating a patient or delivering a baby is an earlier example of harm reduction.

In the context of tobacco, harm reduction is taken to mean encouraging smokers to reduce their risk of tobacco use by switching to less hazardous products. Each time an alternative product is used in place of a conventional cigarette, the risk associated with tobacco decreases.

South Africans were asked in a poll how they feel about tobacco harm reduction and reduced risk products. Here's what they had to say...

Millward Brown conducted 1,000 interviews of South African adults aged 20+ (LSM 4+) in metro and peri-urban areas (peri-urban is defined as those that live within a 200km radius of a major city).  The interviews were conducted face-to-face from 8 November-11 December 2016.  The study carries a margin of error of +/- 3.1% at the 95% confidence level. The above follows the standard methodological details required by ESOMAR (the international research organization) when disclosing survey results publically.

Read more: A common sense approach for public health

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