As the Covid-19 Virus continues to spread across South Africa, the African continent and the globe, we should acknowledge the people at the forefront of this fight, our healthcare fraternity. With over 1655 cases (*as of 06/04/2020) of coronavirus recorded in South Africa and the numbers growing on a daily basis, there is no denying that the statistics surrounding the COVID-19 pandemic can feel overwhelming. In the face of immense stress and trauma we have witnessed the rise of something incredible in our beloved South Africa, a sense of ubuntu and unity across our country in support of healthcare workers.The Kiffness, a well-known South African Band in association with Adcock Ingram OTC’s Sponsors of Brave Campaign, have released a song dedicated to supporting Doctors, Pharmacists, Nurses and other healthcare professionals fighting COVID-19. “May the Road Rise Up to Meet You,” was chosen by David Scott, founder of The Kiffness, is an old Irish blessing often used as a prayer that has travelled throughout the centuries, to protect people on their challenging journeys.David Scott explains, “I was a member of the KZN Youth Choir in 2004, and ‘An Irish Blessing’ was a song we often sang at concerts. It was always one of my favourite songs to sing, not only because of its beautiful words and melody, but for its ability to stir my emotions and uplift my spirits. It was also great opportunity to finally work with my wife, as we are in lockdown together”.The song originally in English now includes isiZulu and Afrikaans, David says: “I wanted to add Zulu and Afrikaans to the song to bring it home for our healthcare workers. Mandela once said that if you talk to a language he understands, it goes to his heart.”The Kiffness has created three parodies that have made both local and international headlines reaching millions of people through social media. David explains why he decided not to do another parody -“I have been posting funny remakes of some popular songs like ‘Toto – Africa’ and ‘Queen – Bohemian Rhapsody’, but it didn’t seem quite right to use parody music to say thank you to the incredible work that our healthcare professionals are doing. I wanted to create something that was completely heartfelt, and sincerely hope that any healthcare professional who sees the video will feel encouraged.”Adcock Ingram OT, Financial Director Yudhveer Singh explains, “In these very trying times we have called on the greatest army on earth; our healthcare professionals to come to our defence and rescue – today keep in mind these brave individuals, putting their own lives at risk for all of us and pay tribute to them for their courage and exceptional service. We are proud to be in association with The Kiffness with this Blessing Song for all our incredible pharmacists, doctors, nurses and other healthcare professionals”Yudhveer added, “A few weeks ago along-side News24, Adcock Ingram OTC launched ‘Sponsors of BRAVE,’ a campaign celebrating and sharing the stories of Pharmacists, Doctors, Nurses and other healthcare professionals who have gone above and beyond their day-to-day call of duty. Never before has praising these incredible people been more important. The time is opportune to acknowledge these heroes, and this song is a wonderful and melodious way to do so.”The song is available on The Kiffness's YouTube Channel or to nominate any healthcare professional go to News24.com or https://partners.24.com/SponsorsofBrave/. Watch it below:THE CURVE WE DON’T WANT TO FLATTEN, IS THE HEARTBEAT OF OUR BELOVED SOUTH AFRICA – BE BRAVE AND PLEDGE YOUR SUPPORT TO OUR HEALTHCARE PROFESSIONALS.Who is The Kiffness:The Kiffness makes jazzy, groovy & uplifting house music and is fast becoming one of South Africa’s favourite live electronic acts. From the beginning of 2013, founder & brainchild David Scott has had great success in the South African music industry, racking up a total of 3 SAMA nominations and 10 singles playlisted across national radio stations – all of which have reached top 10 status in the top 40 charts.Why Sponsors of Brave:Adcock Ingram OTC’s ambition is to encourage all South Africans to identify other citizens in our country who are doing the right thing. It is everyone’s responsibility to uphold the values within our Constitution, in order to contribute and improve the landscape of our country. Adcock Ingram OTC is creating a platform for all South Africans to express their admiration for our beloved Country by recognising and celebrating fellow BRAVE SOUTH AFRICANS in the HealthCare Profession.Who is Adcock Ingram OTC:Adcock Ingram is a leading South African Pharmaceutical Manufacturer, listed on the Johannesburg Stock Exchange. Our mission is to provide quality products that improve the health and lives of people in the markets that we serve. The Company manufactures, markets and distributes a wide range of healthcare products, and is a leading supplier to both the private and public sectors of the market. Adcock Ingram Over the Counter (OTC) is ranked as South Africa’s number one OTC company (IQVIA December 2019)and are market leaders across many therapeutic categories. In addition to its own brands, the Company also markets well known international brands on behalf of its strategic partners. Adcock Ingram (OTC) promotes its brands responsibly to Health Care Practitioners (HCPs) including Retail Pharmacists and Doctors and directly to Consumers where applicable. Adcock Ingram OTC’s portfolio of pharmaceutical brands contributes by adding value to the lives of many South Africans. For more information about Adcock Ingram OTC please visit: www.adcock.co.zaThis post and content is sponsored, written and provided by Adcock Ingram OTC.