News24 Nigeria hits record highs with election coverage

2015-04-10 09:02

News24 Nigeria broke all records last week with their coverage of the Nigerian election.  The site clocked over 55-million page views in four-days; with 38-million page views on news articles and live updates and 8,7-million page views on the live results maps.
“The results completely exceeded our expectations,” says Corli van der Merwe, Africa Editor at  “At 11pm on Monday evening (30 March) we hit our peak at 102 000 active users.  At that point we were serving 500 pages per second.  This completely smashed our previous record of 375 pages per second which News24 hit during the South African elections last year.”
The award-winning product development team set the benchmark for election reporting with the 2014 South African elections, the results of which were used in the planning for the Nigerian elections.  The world-class interactive results maps, the live news feed and user-generated content platform (My2015) were all seamlessly integrated across web and mobile-web.
However, it was mobile that came out the clear winner, with 98% of all traffic via mobile devices.
Successes like this have a massive impact on commercial reach too, often introducing new audiences for established brands.  “This election coverage was sponsored entirely by PriceCheck who are building their brand in West Africa.  They are happy with the results,” says Andrea van den Bergh, News24 Nigeria Channel Sales Manager at The SpaceStation, the digital media sales company that exclusively represents News24.
Other election features included: Multimedia, Opinion and Analysis, User generated content, Party info pages and Voter education sections.

Van der Merwe concludes by congratulating the people of Nigeria and the Nigerian Government on a largely peaceful election: “We look forward to serving the Nigerian audience again on 11 April when we will be covering the Gubernational elections on the same platform.”


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.