rubybox joins the stable

2013-09-17 10:53

Today announced that the South African commerce and content platform rubybox will be joining the family.

Says Ian Lewis, CEO of Health and Commerce at “rubybox has the winning formula of an exceptional product that manages to engage and excite audiences. The quality of the rubybox team, the synergy in our audience demographics and their phenomenal growth convinced us to formalise a share purchase partnership that will benefit both brands. We at are also great believers in subscription based commerce businesses that are flexible and scaled to meet specific consumer needs. As our audience increasingly embraces online shopping, we will continue to look to complement our content with further niche products and services. ” 

Say co-founders Margaux Knuppe and Sylvia Gruber: “South African women are hungry for education around beauty and the opportunity to discover and test new products. Over the last five years, the beauty category is growing at a compound annual growth rate of 12%. Rubybox gives consumers an opportunity to test premium and relevant sample products every month with the option to purchase them online and have them delivered free of charge.  It’s a beneficial scenario for both the beauty brand and the consumer”.

The rubybox team will continue to operate as is with assistance in working together to grow the brand.  The network welcomes over 6 million local Unique Browsers monthly with 49% of this audience being females engaging daily with the various brands and services. Combined with the 50,000 strong consumer base from rubybox, the partnership is set to greatly benefit consumers in terms of access - without any compromise on quality.

Says Julie Palmary, Group Marketing Manager of Luxury Cosmetics and a rubybox brand partner: ”rubybox allows us to reach a targeted new community of clients, clients that are open to trying and engaging with new brands and who pay to do so. Adding to the mix can only increase that reach and engagement. It’s win-win.”


Concludes Sylvia (CEO of rubybox): “We currently work with a stable of more than 80 beauty brand partners . There are further plans in the pipeline to increase offerings in different categories and’s extensive network of online properties will give us access to a far wider audience for our quality products and therefore greater opportunities to grow the service offer.”




ABOUT 24.COM is a leading African network of popular digital publishing brands and online services across internet, mobile, applications and interactive TV. Centered on News24, is dedicated to creating and sustaining uniquely African online and mobile communities. As South Africa's largest digital publishing house, the network welcomes over 6 million local Unique Browsers monthly.

 For more information, visit



Created by co-founders Sylvia Gruber and Margaux Knuppe, rubybox is a unique way for women to try, discover and buy. Rubybox members pay a monthly subscription fee of R119 to receive a monthly rubybox containing personalised, deluxe beauty samples from top international and local beauty brands such as L’Oréal group, Elizabeth Arden and Africology. In addition to the samples, the rubybox team publishes engaging content on their magazine and social media platforms enabling members to get more out of their rubybox experience, while encouraging them to become their own beauty pros. Once members have found a product they love, they can purchase the full-size version in the online shop featuring more than 80 partner brands focusing on iconic international brands, selected beauty editor's favourites and local, homegrown heroes. 



Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.