Amazon offers Kindle users ad opt out

2012-09-10 12:02

Los Angeles -, in an apparent switch in its pricing policy, said over the weekend that it will allow purchasers of its new Kindle Fire tablets to pay $15 extra to turn off advertisements that are built into the devices.

The change came barely a day after Amazon on Thursday unveiled larger Kindle Fire tablets, priced from $159 to $599, to challenge Apple's dominant iPad on price and additional digital content.

Amazon had said the tablets would come with ads known as "special offers" that appear when screens are locked and in the corner of the home screen, helping keep prices low.

But criticism of the company mounted in online forums after reports that the company would not allow buyers to pay to block the ads as it had done with earlier tablets.

By Saturday websites and were reporting that Amazon had changed its policy.

In an e-mail response to questions from Reuters, Amazon spokesperson Kinley Pearsall said only: "With Kindle Fire and Kindle Fire HD there will be a special offers opt-out option for $15.

"We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice."

Amazon unveiled the new wireless tablets without having received approval for their sale from the Federal Communications Commission, which requires that products operate safely and won't interfere with other signals.

The company said it expects to receive the approval in time to meet its planned shipping date of 20 November.

  • preshen.govender.90 - 2012-09-10 12:24

    rip off

  • Ze Don - 2012-09-10 12:44

    My understanding is that the fire is for the US market only and will have limited to no functionality in SA. So this is a non-issue...

  • hector.barbossa.52 - 2012-09-10 12:49

    Buy a Sony .. reads anything and stops you becoming a Amzombie...

  • p.borchard - 2012-09-10 13:33

    Can't see the big issue - the ad is far less intrusive than the bloody one that keeps on popping up on the bottom of News24's website. No-one makes a fuss about the screensaver on their cell phones - and that is exactly what this is.

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