Apple unveils iPad mini

2012-10-23 20:41

San Jose - Apple unveiled a smaller version of the iPad on Tuesday, venturing into the market for smaller tablet computers dominated by Amazon, Google, and Samsung.

"This is iPad mini," Apple's senior vice president for marketing Phil Schiller said as he displayed the new iPad at an Apple event in San Jose.

"This isn't just a shrunken down iPad," Schiller said. "It is an entirely new design."

The iPad mini's touchscreen measures 7.9 inches (20cm) diagonally compared to 9.7 inches (24cm) on the original iPad.

Apple also unveiled a fourth generation of the original iPad on Tuesday and the California-based company said it has sold over 100 million of the devices in two and a half years.

Apple set the tablet computer market ablaze with the first iPad in early 2010 and stuck with its 9.7-inch screen while rivals introduced lower-price tablets with screens closer to seven inches.

Amazon's seven-inch Kindle Fire proved popular last year, and a new version was launched last month.

Meanwhile, a Google Nexus 7 powered by Android software joined the Samsung Galaxy in the seven-inch tablet market.

Availability and prices for South Africa have not been announced yet.

  • sbisschoff - 2012-10-23 21:20

    My iPad is small enough, I definitely don't need a smaller one!

      boom.afridi.56 - 2012-10-23 21:30

      but this one fits in one hand :D

      merven.halo - 2012-10-24 07:00

      So does a iPhone...

  • BatongaBoro - 2012-10-23 21:21

    *yawn* iPads get smaller, iPhones get bigger, iTwats rush off to buy them all so they can show off the logo.

      adrian.hill.750 - 2012-10-24 08:40

      iTwats - now that is a good one !

      James - 2012-10-24 09:00

      Uhm, have you seen the size of a galaxy S3? Which twats rushed off to buy that? Amazing how android users always have to insult apple users, not the other way around. Does it make you feel better about owning an inferior product?

      Buzzbar - 2012-10-24 09:57

      iTwat above...

  • henry.vanderburpenfart - 2012-10-23 21:25

    and iZombies the world over once again wet themselves like over-excited dogs.

  • boom.afridi.56 - 2012-10-23 21:29

    this looks very good, will add it to my mac line this holidays.

      Jacob Zuma - 2012-10-23 21:47

      Do something useful and vote ANC my boy :)

      stompies.hattingh.5 - 2012-10-23 21:47

      And thats the only reason you buy it!

      omo.naija.750 - 2012-10-23 21:52

      So you are not buying it because you need but instead because you want to own everything apple makes? LOL! i need this muti apple is using on folks like you.

  • boltonbarry - 2012-10-23 21:32

    " Meanwhile, a Google Nexus 7 powered by Android software joined the Samsung Galaxy in the seven-inch tablet market." Really?? How bout you report on things that's not a couple of months old already

  • gideon.keyser - 2012-10-23 21:40

    and now thousands of idiots are gona buy this because it's Apple.

  • Bob.Cee123 - 2012-10-23 22:01

    I'm a self confessed Apple slave but this one has a lot of truth in it. The Oatmeal always hits the nail on the head.

  • - 2012-10-23 22:45

    It will be easy to send my daughter a message like ' Help, I am being hijacked!'...and the disappear for 65 hours.

  • husaberg.twostroke - 2012-10-24 01:20

    This ipad is way to expensive for the US market place. You can buy these things in diffenrent brands for half the price if not less sometimes,.

  • - 2012-10-24 08:11

    Pop a turd in a lunch box, slap an Apple sticker on it and it will sell. iPad mini - Dual Core, 1024x768, 163ppi, 32gig - $459 Nexus 7 - Quad core 1280x800, 216ppi, 32gig - $249

      merven.halo - 2012-10-24 08:44

      Samsung Galaxy Note 10.1 - 1.4 GHz Exynos Quad-Core Processor - 32 GB User memory + 2GB (RAM) + microSD (up to 64GB) - 1280x800 And it got the most amazing stylus pen!

      James - 2012-10-24 08:58

      You android geeks are so clever!

  • SamGoldberg - 2012-10-24 08:35

    Why is all the attention on the iPad mini? I thought the new iMac was particularly amazing.

  • adrian.hill.750 - 2012-10-24 08:42

    That dude Phil Schiller, Apple's VP looks just like George W Bush. Looks like he's just as doff too.

  • mbali.mvuyana - 2012-10-24 08:49

    snap! and I just got my new iPad 3 4 months ago. Guess one can never keep up with Apple.

  • dante.schoeman - 2012-10-24 08:58

    I shall call it Ipad-Mini , another one billion dollars !

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