Eyes on Apple for new iPhone

2012-09-12 07:23

San Francisco - The stage is set for Apple to unveil a new-generation iPhone as the company makes a bid for the heart of the internet age lifestyle.

The star of the Apple event in the Yerba Buena Theatre in San Francisco is expected to be an "iPhone 5" with a bigger touch screen, connectivity to fast telecom networks, and improved battery life.

Apple has been tight-lipped about what is in store at its media event, but hinted at an anticipated new iPhone model in invitations that bore the cryptic message "It's almost here".

Leaks and rumours portray the new iPhone as having a larger touch screen than its predecessor and say that it will be available by the end of the month.

"This is going to be the biggest consumer phone launch ever - they are going to sell millions and millions of units no matter what they bring out," said Gartner Research analyst Van Baker on Tuesday.


Analysts are convinced that many people have put off purchases to wait for Apple's latest product.

Canaccord Genuity brokerage told investors to expect record iPhone sales after a new model launches, and the Piper Jaffray investment firm predicted that as many as 10 million could be bought during the week after the launch.

"Pent-up demand for the iPhone 5 is such that Apple will sell every one they can make" in the coming weeks, said analyst Rob Enderle of Enderle Group.

Smartphones powered by Google's Android software continued to dominate with 52.2% of the US market in the past months, but Apple's iOS was the second most popular smartphone platform with 33.4%, comScore reported.

Samsung mobile phones remained the most popular in the US with 25.6% of the market, but third-place Apple gained ground to claim 16.3% as of the end of July, according to comScore.

Baker saw Samsung's Galaxy SIII as perhaps the only smartphone on the market that might pose a challenge to a new iPhone.

Among other new entrants are the latest from Google's Motorola Mobility and Nokia, which joined with Microsoft to introduce a Windows-powered smartphone.


"Let's face it, the Nokia and Motorola announcements didn't exactly set the world on fire," Baker said.

While slick new smartphones set gadget-lovers' pulses pounding, competition is increasingly about winning devotion to "ecosystems" of nifty applications and entertainment content, according to Forrester Research analyst Charles Golvin.

"The big players - Apple, Google, Microsoft, Amazon - are battling for customers' loyalty to an ecosystem, not to a device or a platform," Golvin said.

"It is about people's time and investment, especially in [digital] content," he continued. "That is really the larger context for this battle, or jihad, into which this iPhone fits."

Apple is also expected to show off improvements to its iPod line, the stars of which are "Touch" models that are essentially iPhones without mobile phone features.

A separate media event is expected in October to unveil a new, smaller version of its wildly popular iPad tablet.

It remained a mystery whether the California-based company would confirm reports that it is in talks to license music for an online radio service.

Some analysts thought Apple might bring in a celebrity to infuse the Wednesday media event with energy that has been missing in the absence of company co-founder Steve Jobs, who died in 2011.

  • adrian.tyler - 2012-09-12 07:43

    Zombie event of the year...

      tuco.angeleyes - 2012-09-12 10:20

      All the hype around the iPhone 5 is going to remain just that, hype. The Galaxy S3 is and will be superior to what ever this Crapple is going to be. never mind the price tag will be just as insane. Time will tell and you will see for yourself. We all know crApple is for the technologically challenged..

      lydonmcg - 2012-09-12 11:05

      Cute. Did you think "Crapple" up yourself? Gold star for you! Now when you decide to get a life and stop concerning yourself with what phones other people choose to use as if your life depended on it and they cared, you get another gold star!

      adam.kemp.5851 - 2012-09-12 13:47

      Whoop-de-doo! Another relaunch of the S3 with a Apple badge on it! So Samsung copied Apple? Oh my!!! You know what they say Apple... snooze you lose! Please don't sue me for my subjective opinion. :-O

  • beylie - 2012-09-12 07:46

    This should be interesting. The S3 is great phone in terms of specs, support, app availability. I cannot see how Apple is going to beat what is already on offer with the S3. Of course the iPhans will differ with me, but on the other hand, they're always so happy with so little.

      2coolnick - 2012-09-12 08:26

      Beylie, your S3 is bacically an Iphone....everything was stolen from Apple. So congrats on your "Apple" phone

      beylie - 2012-09-12 15:21

      :D Better get yourself a iphone soon, because if Sammy decides to sue Apple over the use of LTE, they won't be on sale for long! :D

  • lulama - 2012-09-12 07:50

    Lets wait and see. They have the S3 to beat.

      TheRealWitblitz - 2012-09-12 08:14

      It's easy to beat the S3, with Xperia S.

      DuToitCoetzee - 2012-09-12 09:38

      Easily. HTC One X with a better/newer processor. Only that "eye catcher" if you are hooked to unnecessary(my opinion) features.

  • - 2012-09-12 08:10

    The Samsingers are out in force again I see. I still dont get what all the fuss is about the Galaxy S3 (I have one). The iPhone (I used to have one) is actually a better device to use in the real world (not just as an "ooh I want a Galaxy S3 because everyone says they're better" - the ONLY people who would say so are ones who've never used an iPhone. The Galaxy was a copy of the iPhone - FACT. Android OS is a copy of Apple OS - FACT, they just didn't do it as well as Apple. iPhone 5 will be my next phone for sure so that I can get rid of this annoying S3 (useless battery life, not intuitive, cumbersome user interface, and Android isn't a patch on iOS no matter what anyone says).

      adrian.tyler - 2012-09-12 08:13

      You, sir, may remove yourself from the face of the Earth. - 2012-09-12 08:53

      wow Adrian, what an insightful, intelligent retort. Arguing a point with facts and figures is so passé. You must be proud.

      rlong1952 - 2012-09-12 09:12

      I would buy an iPhone over a Samsung just on build quality never mind anything else. iPhone has a metal casing, Samsung a cheap plastic casing, no thanks.

      adrian.tyler - 2012-09-12 09:31

      Where are your facts and figures? Just putting the word FACT next to your so called 'facts' does not make it a fact. Please do some research first. It is very clear that they have copied multiple technologies from one another. So just accept the fact that Apple CANNOT accept pure head to head competition without running to their lawyers.

      DuToitCoetzee - 2012-09-12 09:49

      Lets face it. S3 has an excellent add campaign(the bling thing)Android is currently ruling the world. Done those two and now very happy with my One X. Must say, I will also follow the new iPhone 5 with interest and when all is known(hick-ups) one can judge again. I replace my phone every 12 months(if not getting fed-up in the mean time) and the more choices the better.

      leenesh.singh - 2012-09-12 10:00

      Adrian.Tyler, I’m guessing End.of.Faith is referring to the 1 billion dollar lawsuit that Apple won against at Samsung. I’m not an expert either (not like any of us making comments here are experts), but I would assume that Apple winning a lawsuit legally in a court of law is evidence (FACT) enough to prove that Samsung copied Apple.

      suash - 2012-09-12 10:03

      If the Galaxy SIII is a copy of the iPhone then why are you complaining about it so much. Typical Apple fanboi, very little brains. Apple builds their devices around retarded consumers like you who are forced into doing things their way. Did you jailbreak your iPhone by any chance??? Why do iPhone users jailbreak their devices if they're so superior. Complete nincompoop as most Apple fanbois are.

      adrian.tyler - 2012-09-12 10:15

      leenesh, it's a lawsuit they won in their own country. It doesn't exactly count. Samsung sued Apple in Korea and both were banned for copyright infringement for a while. That's what you call unbiased.

  • TheRealWitblitz - 2012-09-12 08:14


  • rscoetzee - 2012-09-12 08:15

    Anyone wanna buy my kidney ? I really need the purchase more crap that I dont need

  • ofentse.ramorula - 2012-09-12 08:29

    I currently own both s3 and iPhone 4. I have to hand over to apple though, my iPhone 4 is two years old but I think it's 10x better than my three months old galaxy s3. S3's battery is crap, I have to charge twice a day, the UI is not as good, I only love the big screen for Internet but u cannot use the fone on one hand. Another problem is the touch screen is not as smooth and responsive as the iPhone's. iPhone is the better phone, I say this because I own both phones and I am not biased.

      ron.rielander - 2012-09-12 09:14

      YOU GO Marveliphone

  • rlong1952 - 2012-09-12 09:15

    The only people that run down iPhone's are those who don't have one and wish they did. Comparing an iPhone to S3 is like comparing a Rolls Royce (iPhone) to a VW Beetle (S3), not even in the same universe.

      adrian.tyler - 2012-09-12 09:23

      Again you with your stupid ass comments.

      tumelo - 2012-09-12 10:34

      well said...

  • adrian.tyler - 2012-09-12 09:35

    BREAKING NEWS Use of the word 'Apple' by any human will now result in a lawsuit.

  • Scippypowa - 2012-09-12 11:05

    Lol news24 experts out in full force again. The new iPhone will have 1 important feature the s3 doesn't come with in SA. 4g. BUT, vodacom stated that they're not interested in 4g yet, ditto for MTN. You're gonna pay for a feature you won't be using in the next 2 years. Bummer. The s3, htc oneX and iPhone5 will provide good choices for every one. Android isn't a copy of the iOS. Android is based on linux. Don't be retarded.

  • lydonmcg - 2012-09-12 11:09

    I'm interested to see what Apple has up its sleeve and how close to the various rumours the iPhone 5 turns out to be. I'm not too concerned with the speed of its processor or many of the other numbers behind it's name...I simply want it to work, work fast, and look good in the process. The iPhone 4S is extremely snappy, meets my needs and suits my tastes in terms of design perfectly. I'm keen to see whether Apple will offer anything to make me take that upgrade I'm due for.

  • Scippypowa - 2012-09-12 11:11

    Dutoit. The oneX uses a dual core processor which is weaker than the s3's processor. The reason the OneX is using this is due to it's 4g support. The quad core in south african s3 phones do not support 4g. But we don't have 4g in south africa. The oneX screen quality lacks against the s3. All benchmarks done shows the s3 is he fastest, most superior phone on the market with the oneX in second but by quite a margin. The oneX aint bad, but the s3 to the oneX is what intel is to amd

      siyanda.dube.1 - 2012-09-12 13:19

      @Scippypowa sorry bru do your research onex only use dual core in some counries like America but it is actually a 1.5 quad core processor and the S3 is 1.4 quad x is actually faster then the is not good only good at marketing their product.

      DuToitCoetzee - 2012-09-12 13:32

      You are actually right. I swapped them around. Sorry. I never has that lack that you mentioned. They are lying here next to each other in front of me. The most imported "bench mark" that I compared was 3 repair dealers/agents(for 3 big service providers) in SA and they all prominently mentioned to me that when comparing fairly the amount of sales vs repairs of each against each other the HTC is running circles around S3 in being the better. There words, but I still like the S3. Must say, I do not know why I even worry over comparing them. The general standard is high enough and I am using it for only 12 months before exchanging. :)

      DuToitCoetzee - 2012-09-12 13:34

      Pssss Scippypowa. So you say Intel is faster but AMD last longer/more durable? ;)

  • Scippypowa - 2012-09-12 15:12

    Siyanda. My apologies. The OneX in Sa is indeed the quad-core variant as there is no need for 4g support in SA atm. Funny that the s3 cpu still edges the oneX cpu even though the oneX is a 1.5gz vs the 1.4ghz the s3 sports. I don't have an onex so i can't compare that with the s3. Thing is, there's so little to choose between the two and that's why samsung would win in amy case. Samsung is a bigger brand name with much sleeker marketing

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