Facebook sues 'clickjacking' spammers

2012-01-27 19:42

Seattle - Facebook and the state of Washington sued a company on Thursday they accused of a practice called "clickjacking" that fools users of the social network into visiting advertising sites, divulging personal information and spreading the scam to friends.

The scheme, also known as "likejacking" because victims are tricked into using Facebook's "Like" button to perpetuate it, has grossed $1.2m a month for the Delaware-based firm, Adscend Media, according to the state attorney general's office.

The plaintiffs charge that Adscend profits from the scam by collecting money from its advertising clients for every Facebook user unwittingly misdirected to a target ad or subscription service.

The legal action is believed to mark the first time any state government has gone to court in a crackdown against spam spread by Facebook, the world's most widely used social media network, said Paula Selis, senior counsel for the attorney general.

Representatives of Adscend and two co-owners also named as defendants could not immediately be reached for comment.


Two separate but similar claims filed in federal court by the state and Facebook accuse Adscend of violating federal and state statutes outlawing misleading or deceptive commercial electronic communications and unfair business practices.

Selis said schemes such as clickjacking had grown more pervasive, and that millions of Facebook users had probably been exposed to Adscend's spam.

"Security is an arms race," Ted Ullyot, Facebook's general counsel, told a news conference at the California-based company's Seattle office to announce the lawsuits.

"It's important to stay a step ahead against spammers and scammers."

Attorney General Rob McKenna, a Republican running for governor, said Washington state was taking action because "we've brought other cases like this and, more than any other state, we've developed technological and legal expertise" in the field of cyber fraud.

As described in the lawsuits, the alleged scam works as follows:

Facebook pages designed as "bait" are disseminated to social network users as posts that seemingly originate from friends, offering visitors an opportunity to view salacious or provocative content.


That viewing is contingent on completing a series of steps that will supposedly unlock the content but are actually designed to lure Facebook users to other sites, where they are tricked into giving away personal information or signing up for expensive mobile subscription services.

First, the victims are encouraged to click the "Like" button on the Facebook "bait" page, which then alerts their friends to the page's existence, thus helping propagate it.

Then they are told they cannot reach the content without filling out a form for an online survey or advertising offer.

In one example cited, the "Like" button is overlaid with a link labelled: "This man took a picture of his face every day for 8 years!"

The promised content often does not exist, and the user instead is directed through a series of prompts taking them off Facebook and to a string of ads and subscription offers.

In some cases, a hidden code embedded in an enticing link on the "bait" page activates the "Like" button without the user even clicking it, sending it to friends' news feeds.

Selis said it may seem unlikely that anyone would click on such links, "but unfortunately they do".

While the number of Facebook users actually scammed by clickjacking is not known, Selis said investigators had determined that some 280 000 users visited the locked content pages of Adscend during February 2011 alone.

"So we know there are probably millions of Facebook users" exposed to the deception, she said.

  • PyroSA - 2012-01-27 20:35

    About time they nail someone for this nonsense.

      TheWatcher - 2012-01-27 23:43

      Its damn hard to get them though (loopholes and grey areas in the law with regards to internet and computers). Lets hope Facebook and Washington get the allegations to stick and shut them down.

  • Charmaine - 2012-01-27 20:35

    God gave man the knowledge of the Internet, to use this Gift as ways and means to communicate intelligently with each other, but this Gift is now being Used and Abused. There is nothing we can do about this Abuse of the Internet. " So, Man, Which of the Gifts of Thy Lord, will Ye Deny?"

      Squeegee - 2012-01-27 21:46

      Been drinking again, eh?

      Godfrey - 2012-01-28 06:25

      Geez! WTF has your god got to do with this? But since you are obviously confused I am going to reveal a big secret just for you. Did you know that there is more than one god according to the bible? You didn't know that did you? And God said, let us make man in our image. - Genesis 1:26

      Phoenix - 2012-01-28 10:09

      Oh dear

      Karmah - 2012-01-28 16:22

      Epic troll is Epic

      John - 2012-01-30 07:30

      Godfrey. Yes. You don't know about the doctrine of the holy trinity? God the Father, God the Son, God the Holy Ghost. Always happy to educate the eless fortunate mate. don't mention it

      Victor - 2012-01-30 07:52

      Christians just looooove bringing their mythical sky-god into everything. Keep it to yourself!

      werner.smidt - 2012-01-30 16:32

      You won't BELIEVE what this girl did after her father posted her photos on Facebook.

  • Michael Woody Wood - 2012-01-27 21:37

    Its wrong i suppose,yet we gave our info to facebook without thinking twice.

  • piet.strydom - 2012-01-27 22:10

    Hoog tyd!!

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