Google buys photo app maker Nik

2012-09-18 09:27

San Francisco - Google announced that it bought the company behind photo-sharing application Snapseed in a move evidently aimed at countering Facebook's acquisition of Instagram.

Financial terms of the deal for Nik Software were not disclosed.

"We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," Google vice president of engineering Vic Gundotra said in a post at the internet titan's social network.

Google+ social network passed the 400-million member mark this week, with 100 million people using the service each month, according to Gundotra.

Google launched its social network a year ago in a direct challenge to Facebook.

"For nearly 17 years, we've been guided by our motto, 'photography first', as we worked to build world class digital image editing tools," Germany-based Nik said in a blog post.

"We've always aspired to share our passion for photography with everyone, and with Google's support we hope to be able to help many millions more people create awesome pictures."

Nik photo editing and sharing products include Snapseed software for smartphones, tablets or desktop computers.

Early this month, Facebook completed its billion-dollar acquisition of popular smartphone photo-sharing service Instagram.

The big ticket purchase was seen by some as a move by Facebook to strengthen defences against Google and blazing hot newcomer Pinterest just ahead of the Facebook public offering.

Sharing pictures taken with smartphones is among the most popular activities at social networks.

  • DuToitCoetzee - 2012-09-18 10:29

    Google is the "BIG Gorilla", but vs FB it still seams that they have a big battle gaining clients.

  • Bob.Cee123 - 2012-09-18 11:16

    Google should never have gotten rid of Sketchup, which they sold to Trimble. But Nik software is great though, cant wait to see the improvements to SnapSeed & Capture NX2 under their ownership.

      steve.mario.31 - 2012-09-18 11:43

      Duh ! Capture NX2 is from Nikon, the camera manufacturer for processing RAW files (.nef) Nothing to do with Nik Software. I guess you'll be waiting quite a while then.

      Bob.Cee123 - 2012-09-18 18:32

      Steve.mario.31 - Not so fast there, mate. Your ignorance of the facts is understandable. I also didn't know this initially after using CNX2 for a few years. Nik Sofware developed the initial Capture NX and patented the u-point technology which it uses. They also developed Capture NX2 on Nikon's behalf. Sure, Nikon's name is on the box, but Nik software are the developers.

      steve.mario.31 - 2012-09-18 21:08

      Really ? OK I was wrong. Must be because I love the Nik software such as ColorEfex but hate the NX2 product. Much prefer Lightroom. And here I was assuming you were dof :)

      Bob.Cee123 - 2012-09-19 08:13

      No worries, mate. I also started off using CNX2 which I loved at first, only because I hadn't heard of lightroom. Now, using the Nik Software plugins in lightroom is like the best of both worlds, because I still love the u-point technology and some other workflow aspects of CNX2. I also don't like some of the results I get with CNX2, especially the noise reduction and Gaussian blur, which is strange because the Nik lightroom plugins seem to work just fine. Guess it's the platform software ie Lightroom which makes the difference.

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