HTC One X changing hearts - review

2012-06-13 07:01

Cape Town - HTC is on a mission to convince South Africans that its new range of devices are every bit as good, if not better than smartphones from rivals running the Android operating system.

The company has been advertising the One Range as its new flagship, intended to drive users away from the recently launched Samsung Galaxy SIII and the Razr offering from Motorola.

The One X is part of a larger screen category of Android smartphone sporting a 12cm high definition display with Corning Gorilla Glass that is rapidly becoming standard in the top-end premium range of devices.

The device feels well-weighted at 130g and the high speed 1.5GHz processor ensures that the using the smartphone is a smooth experience with no noticeable lag between apps or multiple screens.

It’s becoming increasingly hard for manufactures to differentiate themselves in the Android marketplace that has come to dominate smartphones globally and the HTC with Ice Cream Sandwich (Android 4.0) achieves this with some unique features.


The home screens lock with an HTC "ring" that can be dragged to any app to unlock the device and run the application at the same time.

The home screen apps also do not change position unless a user customises them. This gives instant access to the camera, phone, messaging and app directory.

HTC recently acquired a stake in Beats Electronics and one can tolerate listen to music on the One X without earphones, and even with earphones, the sounds feels balanced, lacking the squeaking sound often associated with mobile phones.

The main camera is at the top of the pile at 8 megapixel and boasts an f/2.0 aperture. HTC has built in the capability to take picture while shooting video and the smartphone easily makes traditional point-and-shoot cameras redundant.

Daytime shooting is free of shutter lag and the phone has an effect button directly above the shutter, but the device can still be fooled in low-light conditions as it struggles to focus and ready the LED flash.

A neat feature on the smartphone is that it sports a multi-function app that shows a user the most recently used apps for quick access.

There are many other refinements the company has made to the software including the "stretch" at the end of a menu list.

Battery life

HTC has gone is a different direction in terms of how it handles content. There is no micro-SD slot, but 32GB of onboard memory.

HTC offers all users of the One Series 25GB of additional Dropbox online storage for two years.

Content can be directly copied to the device like a USB drive and it plays all the familiar video and audio formats.

Battery life in real world operation is acceptable at over two days with regular use and despite the size of the device, it never felt uncomfortable in trouser pockets.

It might be a bit big for some to use with one hand, but it's a worthwhile compromise for the display.

Clearly, the One X calls for an HTC revision of its "quietly brilliant" tagline to perhaps something louder to match this device and the fact that the company has opened a dedicated South African office is an indicator that the brand is intent on a bigger slice of the market share.

The HTC One X sells for around R7 300 online and is also available on contract from MTN at R349 per month.

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  • comptonaj - 2012-06-13 07:47

    Samsung is far ahead of HTC.... Looks old and styling is non existent.. Get a Galaxy Note or Galaxy s3

      dericslab - 2012-06-13 07:53

      Don't be too quick to knock HTC, they make great phones and the HTC Sense is really a great feature. The SIII and the One Range are both extremely good phones right now.

      David - 2012-06-13 08:34

      Have you ever had a htc? I have a samsung galaxy nexus and it sucks comparring to my old htc desire,cant wait to get this phone!

      birkettN - 2012-06-13 08:41

      You have no clue what you talking about. HTC FTW

      Stirrer - 2012-06-13 10:02

      HTC ROCKS!!! I'll never switch to another phone.

      benn.sadie - 2012-06-13 11:43

      Find it extremely strange that they struggle to break into the SA market. In the First World countries, the HTC is regarded on par with the I-phone. Here? The plastic "chinese toy", BB

      PatPion - 2012-06-13 11:50

      @benn, I wouldn't go as far as saying that. HTC devices have not been well received the last couple of years, and their sales numbers reflect that. The One X is the first decent HTC in some time.

      Thando - 2012-06-13 12:40

      I have an HTC Mozart - very happy

      Thermophage - 2012-06-13 13:14

      lol...the note does not even compare to this or the Galaxy S3. The iPohone may as well be a Nokia 3310 compared to the HTC One X and The Galaxy S3 (or even the S2 for that matter). Android has vastly improved the HTC IMHO. THe previous OS was not so lekker to use.

      Stirrer - 2012-06-13 13:22

      @PatPion - Say what?! Show me one recent HTC that's not "decent", if not frikkin' awesome.

      maarten.slabbert.7 - 2012-06-13 16:40

      You only need to own one HTC to know how crap they are. Never again! I agree, get a Samsung instead. For,hat matter, get ANYTHING else.

      ryanfucquasmith - 2012-06-26 11:42

      Ok clearly you are deluded. Most reviewers have admitted to the HTC One X having better styling than the Galaxy SIII... It looks so incredibly uninspired. I waited for the announcement of the SIII before ordering this phone, after seeing that they practically offer the same when it comes to hardware I went with the HTC cause it looks so much better and I've always just liked HTC for some reason.

  • herman.brummer - 2012-06-13 07:56

    yep, Samsung is better, much better battery life and perhaps even cheaper, in most parts of the world. That might not apply to africa, as everything there seems to go against the flow of natural progression

      Stirrer - 2012-06-13 10:03

      Yeah, like all the sheeple getting Blackberry's while the rest of the world is dumping them at the speed of light.

  • PatPion - 2012-06-13 08:14

    This is bad reporting. How does this give all the relevant information regarding the phone? This will not help consumers make an informed choice if they are in the market for a flagship smartphone. Rather check out:

      wayne.warren83 - 2012-06-13 08:30

      This might help as well...

  • wayne.warren83 - 2012-06-13 08:21

    HTC all the way! My HTC Desire HD is till better than most smartphones out there and I will definitely be getting one of these soon as I can upgrade. Don't think I will ever use any other brand ever again. Might want to add in there that the One X's 1.5GHz processor is infact a Nvidia quadcore CPU ^_^

      Thermophage - 2012-06-13 13:17

      Yep, the Tegra 3. But it also has a separate GPU if I am not mistken...5 processors :) Like the Galaxy s3 :) Although it's new Xenios processor is supposed to be a bit better than the Tegra 3.

  • pacmanza - 2012-06-13 09:02

    I have this, it is unbelievable powerful and smooth. best phone I've had without a shadow of a doubt. Apple have to kick it up a notch to take HTC and Samsungs latest offerings..

      James - 2012-06-13 09:24

      You have obviously never owned an iphone before. I have had both, HTC and iphone. The HTC's are good, but the iphone is always better.

      benn.sadie - 2012-06-13 11:46

      My son in the UK alternates between the I-Phone and HTC, and he rates the HTC higher. Matter of taste, I guess?

      Thermophage - 2012-06-13 13:22

      lol...iPhone better. Give us one reason how? The Galaxy s2 wipes the floor with the iPhone. Let alonthe HTC One x or Galaxy S3. In terms of performance, expandability, adaptability, customization, updates, ease of use...etc etc etc...Oh and one BIG advantage...You don't have to use that k**P iTunes :S

  • TBlaar - 2012-06-13 09:15

    If we can just get some clarification on IF and WHEN Vodacom will be offering this phone...

      Thermophage - 2012-06-13 13:23

      Not sure...My boss got one about a month ago. Not sure who he's with though.

  • kosmonooit - 2012-06-13 09:17

    Another brick in the Android wall - cant go wrong folks!

  • daryltt - 2012-06-13 09:46

    *Cough* *Splutter* HOWWW MUUUCH???

      Thermophage - 2012-06-13 13:23

      About R7500 to buy...Maybe a little less.

      Manie - 2012-06-13 18:53

      Do you use a laptop away from the offise? On site? In the mountains? Sell it. Get this phone on contract. At this price its a giveaway for a kickass camera, skype, handycam, and able to work on excel and other frequently used office programs. Add all these 'devices' together and you will come to four times the price of this slick masterpiece. Also with all the other great android apps. This is a must for a pro on the move.

      ryanfucquasmith - 2012-06-26 11:49

      Depending on where you shop price can range greatly. If you're willing to order online I would suggest they don't add vat if it is to be delivered outside of the country and 30pound standard postage. I got a ex-demo model for 270 pound plus the 30 pound delivery. Include the fact that they'll probably charge me duties when it comes in I think I got mine for around R4500... Which I believe it at least R3000 cheaper than you'll be able to get it anywhere else.

  • tcCarla - 2012-06-13 10:33

    Happy with my HTC Desire HD, and cant wait to upgrade to the HTC One next year :-)

  • Pastor - 2012-06-13 11:12

    f/2.0 That is a damn fast lens. Bokeh with a phone cam? Yes please!

  • rlong1952 - 2012-06-13 11:38

    I own a HTC Desire HD and an iPhone, both great phones but I like my HTC a little more though I really like Apples software. Samsung Galaxy...nahhhh. Build quality, yuck, feel yuck. Made of cheap plastic. If you want quality and performance, HTC is the phone for you.

  • sizwe.mkhabela - 2012-06-13 12:52

    like it or not HTC is the best. Desire hd is good but now my next attraction is this monster One X. Samsung is not doing it for me even the new SIII is struggling against One X

  • drmbashir - 2012-06-13 17:36

    If HTC could solve wifi issue, it is a brilliant phone.You can sit next to wifi router and will get very poor signal.I reported the problem to HTC they do not have any solution yet.

      ryanfucquasmith - 2012-06-26 11:50

      I believe if you took the HTC with the wifi issue in under warranty they'd replace it, from what I understand.

  • kobusvm - 2012-06-19 15:03

    Before HTC can begin to dream about competing with Samsung's devices in South Africa, they will have to provide faster access to device accessories and extras. One X has been here for more than a month now (almost double that of the SIII),but still I am stuck with nothing more than the headset and charger included originally with my One X. I need protective and expanding accessories for the device (screen, shell, charging, etc.), but they are nowhere to be found except for a few 3rd party products on Expansys, while the SIII and it's accessories is in every shop window everywhere. Disappointing.

      ryanfucquasmith - 2012-06-26 11:51

      I don't think that's HTC's fault but just more the shops mindset on the fact that they believe the public will want the SIII more... Which is probably true... People are sheep on go for the product with the prettiest marketing...

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