HTC launches Windows-powered phones

2012-09-19 19:17

Taipei - Taiwan's HTC unveiled its first smartphones powered by Microsoft's Windows on Wednesday, in a boost for the US software giant's efforts to break into a market dominated by Apple and Google.

HTC and Microsoft previewed the 8X and 8S handsets in New York, boasting that they feature "iconic design", studio-quality sound and "incredible camera capabilities".

The companies said the HTC devices would be available from November through more than 150 carriers in at least 50 countries

"We've been inspired by Windows Phone 8 to create new smartphones that give the platform the iconic design and personality it deserves," said Peter Chou, HTC's chief executive.

"Windows Phone has clearly emerged as one of the top mobile ecosystems and is competitive against any other smartphone platform in the world."

Among the carriers participating are US-based AT&T, T-Mobile and Verizon Wireless, Europe's Orange, O2 Telefonica, MTS, Three UK, T-Mobile and Vodafone and Asia-Pacific carriers Chunghwa Telecom, Optus, Singapore Telecommunications, Smartone, Telstra and Vodafone Australia.

Other unveilings

The news comes two weeks after Finland-based Nokia unveiled its smartphones powered by Windows Phone 8, Microsoft's upgraded mobile operating system that aims to compete with Apple's iOS used on the iPhone and a multitude of Google Android handsets.

"Pairing HTC's beautiful new Windows Phone 8X and 8S with our brand is a big milestone for both companies," said Steve Ballmer, Microsoft chief executive.

"Together, we are offering customers a clear choice and a truly unique experience. I'm thrilled to take our longstanding partnership to the next level."

The HTC devices have a design based on the Windows Phone Live Tiles and will come in colors including "California blue", graphite black, flame red, and "limelight yellow".

HTC will use and ultra-wide angle front-facing camera that allows up to four people and more to be captured at once, which also allows for high-definition video capture.

It said its Beats Audio "provides authentic, studio-quality sound that delivers the spirit of the original recording".

The phones will have displays of at least 10cm, matching or exceeding that of the new iPhone 5, and will use the newest version of Corning's lightweight Gorilla Glass.

  • tiaan.truter - 2012-09-19 19:41

    HTC making some awesome phones now :)

      mattewis.kat - 2012-09-20 07:30

      Really? After their HTC Flyer, I don't think I'll own another HTC product! Good luck, HTC!

  • The-Azanian - 2012-09-19 19:59

    Apple should watch out...Asian top mobile manufactures are using its disapointingly tiny iphone as a starting benchmark to produce jaw dropping devices.

  • christo.crous - 2012-09-19 20:16

    I've been using HTC products for the last couple of years...even loading Unix, ICS etc. on my phone. The best phones by far, plus I'm sending this from my laptop running Windows 8. Great OS I've got to say.

  • Mandy Casey - 2012-09-19 21:12

    Htc windoze, how boring. Yawn

      phoenix.px.5 - 2012-09-19 21:52

      Oh dear me can you be more clueless? Still stuck in the nineties then?

  • Mandy Casey - 2012-09-20 01:46

    Let the market decide how great it is. Do think I will be seeing to many of these around. $701

  • tyranvz - 2012-09-20 07:47

    Windows = Fail

  • trevor.leon.5 - 2012-09-20 08:15

    htc desire=crap!! gone in SEVEN times for repair,switches itself off,wont reboot!!

  • jaun.lombard.9 - 2012-09-20 09:46


  • bakers.dozen.14 - 2012-10-01 14:17

    first phones were rubbish. who knows what this lot will do. a 2 year contract of dissapointment with out the option of a divorce is not worth the risk

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