Kindle e-reader cheaper with ads

2011-04-12 14:40

San Francisco - US online retail powerhouse Amazon on Monday introduced a cut-price version of its Kindle electronic reader that features on-screen ads.

Kindle with Special Offers e-readers priced at $114 each will begin shipping in the US on May 3, according to Amazon.

Amazon charges $139 for the same Kindle without ads or deals displayed as screen savers and on the home page. The e-readers connect to the internet to download digital books using wireless connections to routers at "hotspots".

A version of the e-reader that accesses the internet using a built-in 3G telecom connection is priced at $189.

"We're working hard to make sure that anyone who wants a Kindle can afford one," Amazon founder and chief executive Jeff Bezos said in a release.

"Kindle with Special Offers is the same #1 bestselling Kindle - and it's only $114."

Sponsors of Kindle screensaver ads include US car maker Buick, credit card company Visa, and Proctor & Gamble beauty products line Olay, according to Amazon.

Launch deals included discounts on audible books, digital music, a Roku Streaming Player, and gift cards.

  • Optimus Prime - 2011-04-12 16:18

    Wish I could find that offer on Amazon. The screensaver ads wouldn't bother me at all. $25 in pocket would be really nice too :)

      loodpunt - 2011-04-12 18:29

      Don't know about that, personally. I think it would drive me nuts after a while, and Im sure theres no way to turn it off. Id rather pay the extra 25 and be at peace. Apparently theres ads on the bottom of the screen as well. No thanks.

  • Teli - 2011-04-13 07:01

    The 3G version is better here unless you have frequent access to a wireless hotspot.

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