Latest entry in tablet wars is 'kid safe'

2012-09-10 22:42

New York - As the tablet wars heat up, Toys R US on Monday announced it was launching its rival to the market-leading iPad, with "kid safe" content.

The device called "tabeo" will be available from 21 October, at a cost of $150.

The seven-inch tablet using Wi-Fi and running on the Android operating system includes 50 free, pre-installed apps designed for children.

"Over the past year, we've spent considerable time talking to parents and children to determine what features and functions they really want in a kids' tablet, resulting in tabeo," said Troy Peterson, vice president at Toys R Us.

"We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys R Us team."

The device has preloaded a number of books, educational programmes and games.

Apple's iPad has about two-thirds of the global market for tablets, and the company is expected to introduce a smaller version of it later this year.

Amazon, which introduced three new versions of its Kindle Fire last week, claimed to have 22% of the US market.

Microsoft is launching its Surface tablet in October, and a variety of others on the market use the Google Android operating system.

  • beylie - 2012-09-11 07:26

    Clever move!

  • vloftie - 2012-09-11 08:35

    Very Nice... but would I give my 3 year old a device of more than R 1000.00 that might land up in the bath... in the toilet... Dropped on a tile floor... or used as a general "hitting" tool.... I think NOT..

  • Mentor Aphiwe Ndzawombi - 2012-09-11 08:54

    This is a good invention, I would like to see it on cellphones as well.

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