Lewis Hamilton to race data

2010-04-19 13:51

Cape Town - Formula One champion Lewis Hamilton will race data transmitted across Vodacom's fibre network on Tuesday.

"It's an event to highlight the service we offer," Ermano Quartero, managing executive of products and services at Vodacom Business told News24.

He said that the service, Metro-Ethernet Fibre network (Metro E) has been available for a year and Vodacom wanted to draw parallels between high speed internet access and Formula One. He added, though, that the service was not intended for private homes.

"This service is aimed at the enterprise market, not homes. I think fibre optic connection to homes is a pipe dream in this country. It's just too expensive," he said.


Hamilton, currently fourth in the drivers' standings, will race the Kyalami circuit in a Mercedes-Benz AMG C63 while the data will be transmitted from Midrand to Sandton across Vodacom's network.

In 2009, a pigeon named Winston flew from Howick (outside Pietermaritzburg) to Hillcrest (outside Durban) to prove that he is faster at transferring 4GB of data than a landline. He had a memory card strapped to his leg.

"It's a tongue-in-cheek demonstration of what the network can do with the data and Lewis (Hamilton) knows the time he has to beat - he has to do a lap time of under two minutes," said Quartero.

Vodacom has set up a website where users can upload data to make up the 5.4GB capsule that Hamilton will race. Data may not exceed 1MB in file size.

"We're trying to draw a parallel between our network and Formula One. It's high technology, high speed, high performance, and high reliability and my money's on Lewis," said Quartero.

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  • Theo - 2010-04-19 14:24

    Maybe Ermano Quartero should take a pay cut then maybe the home owners could afford the service, what a load of crap put that in your pipe and smoke it

  • Stu - 2010-04-19 14:29

    That's backing your product "my money's on Lewis" ha ha

  • Clinton - 2010-04-19 15:29

    Midrand to Kyalami is a little different to Howick and Durban. in addition what does it prove if the technology they are demonstrating is not applicable to the ordinary South Africa. Just a waste of my subscription fees for a publicity stunt.

  • Majik - 2010-04-19 15:48

    my money would be on a dead horse if the option was there!

  • Kneel - 2010-04-19 16:02

    Very boring and stale idea. Vodacom's marketing is about as excitting as road kill. Wish that Mo the meerkat would be road kill soon!

  • 24Inch - 2010-04-19 20:32

    Why is Winston not taking part again? He is a safer bet than Lewis to win the race :-)

  • preshen govender - 2010-04-20 07:28

    IF Telkom was competing ,he can win the race with a horse

  • Max - 2010-04-20 13:25

    Funny that the capsule they making up is of files of under 1mb. Are they scared that a large file is going to slow down their transfer rate? and what about other users on the line at the same time. they never mention that aspect of it.

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