Microsoft Surface to have little impact - analyst

2012-06-21 16:49

Washington - Even with its highly publicised launch of a new tablet computer, Microsoft is expected to have little impact this year on the fast-growing market, a research firm said.

ABI Research expects Windows 7, Windows 8 and Windows RT-based tablets to account for only 1.3% of 2012 global shipments.

This is because there is a dearth of products using the existing Windows 7 operating system and the new Windows RT and Windows 8 operating systems are likely to hit the market in October.

Microsoft, which has been largely absent from the tablet market dominated by Apple's iPad, said this week it would launch its own branded tablet his year called Surface. But many details and pricing were not revealed.

"The obvious 'low hanging' market opportunity for Microsoft's Surface tablets is with business buyers that have an installed base of Windows PCs," ABI said.

"Microsoft may face an uphill battle by throwing its hat into the mobile computing tablet ring."

Microsoft chief executive Steve Ballmer described the iPad challenger - complete with a built-in stand and ultra thin covers-cum-keyboards in a range of colours - as a tablet that "works and plays".

The Surface features a flip-out rear "kickstand" to prop it up like a picture frame and can be combined with a 3mm-thick Touch Cover that, when opened, acts as a keypad so tablets could be switched into "desktop" mode.

  • Irene - 2012-06-21 17:01

    Apple leads while all others follow .....

      wesleywt - 2012-06-21 17:55

      Microsoft introduced a tablet in 2002. Way before the Apple cultist had a stiffy for the Ipad. Analyst dummies also predicted that the Ipad would fail. More opportunity to look stupid.

      Phoenix - 2012-06-21 17:57

      Microsoft has no competition in the Enterprise space... Apple makes consumer products. They have no clue about enterprise.

      Phoenix - 2012-06-21 23:07

      Wesley you are correct. It was first introduced by MS in 2000 - 10 years before the first iPad was released.

  • Tony Lapson - 2012-06-21 18:19

    My gf just got an iPad 3... It has a better camera... And... That's about all that's noticeable.

  • aristar.aristary - 2012-06-23 05:11

    I wonder if I can delete Windows OS and install Linux on it. Can only be an improvement.

  • aristar.aristary - 2012-06-23 05:13

    Copy cat stole a rat. I wonder who microsoft bought off to get this technology. Even in 2000/2 they did not invent the tablet. They "bought" the idea from another company who was serious competition and then buried the idea. Microsoft doesn't make anything they "buy" (steal) companies who might be competition and then kill them.

      joe.dirge - 2012-06-23 09:09

      Not sure what your beef with Microsoft is but using this as a statement against them is lame. That is the nature of all big business. Apple, google and all the big names have , are now doing and will continue to "buy" smaller company's and bury or use them. Thats just how it works.

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