Microsoft launches Windows 8 in SA

2012-10-26 07:26

Johannesburg - Microsoft’s launch of Windows 8 in South Africa attracted a technology who’s who as the company used the platform to demonstrate its determination to grow in Africa.

The event also attracted celebrities like Olympic gold medal winner Chad Le Clos, who endorsed the new version of Windows.
“One of the first things that’s pretty cool about the new Windows 8 is the picture password,” said Le Clos as he clicked on his image to log in.

Microsoft SA managing director Mteto Nyati told News24 at the event in Johannesburg that internet growth on the continent has been primarily on mobile devices and tablets are particularly attractive because they can be financed via the mobile operators.

“You need to understand there’s been a great adoption of mobile technologies by Africans,” he said.

“Our sense is that we are going to be seeing a similar kind of trend when it comes to tablets and the drive for that is the financing model of tablets or phones by the mobile operators.”


Many consumers can purchase tablets on contract from mobile operators and this makes them more affordable, particularly when the devices are bundled with data.
The Microsoft Surface tablet was a focus of the SA launch as a demonstration that the company has shifted its efforts to the mobile market.
“Our view is that laptops will continue to struggle; we’ll continue to struggle around the desktop, but the adoption of Windows 8 tablets is going to be much higher in Africa,” said Nyati.
He added that the company would retain its commitment to software development and that the new platform was an opportunity for local developers to make money.
“The other driver for this will be the applications: Given the opportunity that the Windows 8, through the Windows Store, will be giving Africans to make money out of applications, we are going to be seeing more applications being written that are relevant to Africa.”
Typically, developers will earn 70% of the revenue generated by the sales of apps but Microsoft has indicated that if revenue exceeds $25 000, the developer will take an 80% cut.
Widespread adoption

Most computers that access the internet in Africa run older operating systems like Windows XP, but Microsoft was bullish about the adoption of its latest iteration of Windows.
“If you look at the source of those desktops, the majority of those desktops are not necessarily coming from consumers: They are coming from government or small businesses,” Nyati said.
Microsoft also announced a partnership with Standard Bank where consumers can purchase the Samsung Ativ tablet for R6 695 through the bank, as well as a dedicated banking app available on the Windows Store.

Nyati insisted that widespread adoption of Windows 8 was largely dependent on consumers adopting the platform and demanding a response from governments.
“What you’re going to be seeing is the pull coming largely from the consumers, wanting to interact with their government through smarter ways and that pull is going to be forcing government into making the right investment at the back end.”

  • christopher.laurenz.5 - 2012-10-26 07:34


  • waldo.strydom.9 - 2012-10-26 07:47

    Throw away your desktops and throw away your laptops. The tablet has now officially reached world dominating status.

      Billy - 2012-10-26 07:54

      lol yeah ok, and when you need to work, buy a keyboard and mouse for your tablet... - 2012-10-26 08:42

      Can't play CoD on a tablet, mate.

      james.m.turner.35 - 2012-10-26 08:51

      Not if you are in anything multimedia development orientated. Try render a HD 3DSMax clip on a tablet and see what happens!

  • Franna16 - 2012-10-26 07:50

    Windows FTW!!!

  • osmaseko - 2012-10-26 07:58

    Is the Ms Surface on the market now?

      charlesdumbwin.dumbwin - 2012-10-26 09:51

      Surface being released today in US and elsewhere. Not SA yet. Wait for the Surface Pro.

  • Michael Hartley-Holthuysen - 2012-10-26 08:08

    Mac rules!!!

      gerhardus.stefanus.5 - 2012-10-26 08:21

      Both are good

      christopher.laurenz.5 - 2012-10-26 09:29

      Well one thing for sure, Mac has the best marketing dept.(people waiting overnight to get the new Ipad??!! whats that about) on this planet. PC is just as good if not better than Mac. PC has more software that it can use. I use the two, but always get swayed towards PC. Its just a lot friendlier and before mac was better in the visual side of thing, that is no longer. And pc is half the price for the same stats as apple.

  • riaanfv - 2012-10-26 08:14

    there is nothing wrong with windows xp. most software still runs on it perfectly, so what's the point of giving microsoft a lot of money for something a lot of people are saying is a complete waste of software.

      surfing.sam.9 - 2012-10-26 08:40

      R300.00 and you can upgrade to Windows 8 Pro now,

      AMNewman - 2012-10-26 12:35

      As most applications still run on XP and XP is more stable and less bloated than anything Microsoft has produced since. As XP is better emulated on Linux than Windows 7 or 8, it's a no-brainer to move your PC to Linux rather than pay and be frustrated with Microsoft's Windows 8 offering. Secondly, Microsoft have no understanding on how to take responsibility for their products, and provide reasonable support. So what are you actually paying for?

      AMNewman - 2012-10-26 12:44

      Because Microsoft have managed to bully PC manufacturers to stop developing XP drivers for their new products (Dell is the worst offender). So the only other alternative is Linux. Here's the trick. If you buy a new PC, check that you can get XP drivers for it. If not, pay less and install Linux. You'll find an emulator online to run all your Windows Apps.

      thando.gqabaza - 2012-10-26 13:27

      @ AMNewman Windows 7 is more stable than XP. It is rock solid for me.

      phoenix.px.5 - 2012-10-26 18:43

      Then stay with your relic. No-one is forcing you to upgrade. Clearly you are fully clue-repellent.

      Doorboot - 2012-10-26 22:47

      It seems we cannot buy it online... The installer terminates with a message stating that it is not available in our country or region. BTW I tested teh Beta version and it was fantastic.

      mpharalala - 2012-12-07 23:57

      windows xp has loads of problems, it is much slower and wont last a year before giving you problems. windows 7 has never given me any problem, it is more stylish and easy to use

  • evidence.dumba - 2012-10-26 08:36

    @thando. Its here dude.

  • BoyvandieSuburbs - 2012-10-26 09:13

    Waiting anxiously:

  • roy.wadhams.1 - 2012-10-26 09:16

    Still better Windows7 but the very best Windows XP

  • barrybru - 2012-10-26 09:20

    My bro in law was 1st person to purchase a copy of Windows 8 in the World... "Aucklander picks up world's first copy of Windows 8" Read more:

  • chimzyn - 2012-10-26 12:05

    Mac Products are complicated. You need itune to copy music. Well! Big up to microsoft.

  • - 2012-10-26 14:16

    Definitely not for the desktop!

      phoenix.px.5 - 2012-10-26 18:43

      Do you even know what the product does?

  • jacqui.daanevanrensburg - 2012-11-02 13:26

    I just bought a notebook with Windows 8 but it does frustrate me when i try to write e-mails, the letters keep shifting to all sort of places, this also happens when I write in facebook, i have to rearrange everything back to where it is supposed to be. Can anyone let me know if this happens with others as well and how to solve this problem.

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