Nokia declares war with Lumia

2012-01-10 08:32

Las Vegas - Nokia on Monday declared war in the US smartphone market with a Microsoft-powered handset tailored to take on Apple iPhones and Google-backed Android devices.

Microsoft chief executive Steven Ballmer joined Nokia boss Stephen Elop to reveal the Finland-based mobile phone titan's plans to hit the US market in coming months, with a Lumia 900 smartphone designed for the media-gobbling habits.

The price and release date for Lumia 900 was not disclosed, but it will be offered exclusively on the latest generation 4G LTE network of US telecom giant AT&T.

Lumia 900 runs on Windows mobile software and will tap into the growing trove of hip, fun, or functional mini-applications for handsets based on Microsoft's latest mobile software.

US invasion

"We believe the industry has shifted from a battle of devices to a war of ecosystems," Elop said.

"Clearly there are strong contenders on the field in this war of ecosystems," he told a room packed with press on the eve of the opening of CES expo in Las Vegas.

"With Lumia, we are establishing beachheads in countries and we will push forward with sales, marketing and successive products."

Nokia in October introduced the Lumia line, which Elop described as the "first real Windows phones".

In a presentation loaded with war metaphors, Elop said that Nokia had used Lumia models to establish "beachheads" in Europe, India, and Hong Kong.

The company planned to start the US invasion on January 11 with a Lumia 710 model that will be priced at $49 when bought with T-Mobile service contracts.

"The work Nokia is doing around Windows phone and this third ecosystem is really going to pay off," Ballmer said, caressing a sleek Lumia 900 touch screen handset.

"When you pick it up and love and touch and feel your Lumia," he continued making a playful 'mmmmm' sound that drew laughs.

"It really is quite fantastic."

  • fillibusters - 2012-01-10 09:00

    with no apps and no developer support it really has no chance at all

      Guy - 2012-01-10 09:24

      I would hardly say there is no developer support, remember windows platform is .Net and the world is full of .Net developers. I can assure you if windows phone devices fail it won't be because of lack of developer support.

      lydonmcg - 2012-01-10 10:05

      Ignorant. In March last year, WP7 had 11 500 apps. Five months later that number hit 30 000, with the pace only increasing. That doesn’t touch on the number of iOS or Android apps available at present, but WP7 is newer. With the expected sales volumes of Nokia’s WP7 devices, the number of available apps is going to increase rapidly within the coming months as developers scramble to capture a piece of the newer, growing market.

      Japie Fourie - 2012-01-10 14:25

      the windows phone market just reached 55,000 apps quicker than android did and just marginally slower than apple did. So basically you dont know what your talking about

      Vaughan - 2012-01-26 09:42

      Considering .NET developers are one of the largest group of developers in the world, way ahead of XCode and outgrowing Java 10 to 1. Not sure where you are coming from. And in usual MS fasion, always late to join to the party but have yet to ultimately loose the war. Think this one has a real chance especially with the huge ecosystems Microsoft are bringing together to make it work. From Office and Windows to XBox...

  • steveroodt - 2012-01-10 09:02

    And Nokia is back say good by to your Strawberry's oop"s Blackberry's they are a bit outdated now.

      Pyrokinetix - 2012-01-10 09:14

      Anyone who thinks Nokia has a chance of competing with Apple and Android, or even Blackberry, with no developer support and a sad app market like Ovi, really has no clue. They waited about 5 years too long to shift from Symbian and launch these Windows phones. If BB doesn't do something drastic to up their game, they are going the same way as Nokia.

      lydonmcg - 2012-01-10 10:07

      Windows Phone 7 devices have access to the Windows Phone 7 Marketplace as their main app store, which is growing at a rapid pace. If you think that WP7 has no developer support, then you're completely clueless as to the reality on the ground.

      christo.stone - 2012-01-10 10:51

      I can't wait to get the Lumia! Sadly my contract only expires in November :(

  • franz.kersten - 2012-01-10 09:09

    Both Nokia and Microsoft are taking very desperate action against two very big names in the market. Nokia is nothing more than a string with two cans connected to it and Microsoft cannot even develop an OS without stuffing it up. I’ll stick to my Crackberry.

      Japie Fourie - 2012-01-10 14:19

      You'll have to stick to your crackberry as the company is going bust. Their shares have fallen by more than 70% since the middle of 2011. And in actual fact, its cheaper for a manufacturer to install windows phone on a device than itis android. The reason for this is mainly because android has to pay royalties to microsoft for patent infringments. So there is no basis for hardware 20% software 80%

  • ludlowdj - 2012-01-10 09:16

    About time Nokia updated their firmware the Symbian line is a good 5 years out of date.

  • Philip - 2012-01-10 09:31

    Apricot iphone and Blueberry is overpriced and overrated, specs- and perfomance wise. Nokia performs very well and specs not bad at all.

  • ivan.coetzee2 - 2012-01-10 09:53

    This Elop sound like a nut job, trying to be a comedian. Worry about running your comapny and leave the jokes to Trevor Noah.

  • thehousefugitive - 2012-01-10 10:28

    I have had a Nokia my whole life. Loved the phones, the apps, software and the look of all of them. They made a blunder by not moving with the market and sticking with Symbian software. They have realized this and have made the changes with this new phone. Having actually seen, felt and used the phone I can honestly say, it is an excellent phone. Best camera and streaming music function I have used. But that is what is important to me. There will always be others claiming it won't do well. I don't know if it will do better than Iphones or Samsungs but I do know for the price, you are getting a beast of technology in your hand with more handsets to come and better Nokias chances of hitting the smartphone market hard!

  • Japie Fourie - 2012-01-10 10:48

    Nokia is making a huge comeback! Read all about the Lumia 900's specs & features @ Also read when SA can expect to get a taste of of the lumia range!

  • Japie - 2012-01-11 13:11

    Nokia Lumia 800 & 710 availability for South Africa has been confirmed! Check it out @

  • Japie - 2012-01-13 20:36

    For a detailed opinion piece why a Windows Phone based Nokia device is the phone to get, check out Launch details to be confirmed on the 25th of January, check out the blog for more info

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