SA smartphone penetration about 16%

2011-08-31 22:22

Johannesburg - New data out by digital research group comScore, revealed that 82.2 million people in the US owned smartphones during the three months ending in July, up 10% from the preceding three month period.

The data found that Google Android ranked as the top smartphone platform with 41.8% market share, up 5.4%.

Apple meanwhile, strengthened its position at number two with 27% of the smartphone market, up 1% from the prior reporting period. Blackberry maker RIM ranked third with a 21.7% share.

South African mobile operator MTN Group said that at the end June it had 4.6 million 3G devices on its network, of which 2.6 million were smartphones.

MTN SA recently noted an increase in its subscriber base by 5.1% to 19.8 million for the six months to end June.

According to rival operator Vodacom, active smartphones on its network increased during its most recent quarter by more than 406 000 to 3.7 million.

It said that BlackBerry handsets accounted for 70% of its smartphone sales in the June quarter.

Addressing questions in the company's results presentation on Thursday, Vodacom chief financial officer Rob Shuter said of the BlackBerry sales: "They really are a big factor in our lives. He added that of the top 10 selling smartphones, the 8520 model was number one. They really are selling very well for us."

Growth amazing

Overall, smartphone penetration in SA was at about 16%, and growing at an amazing rate. Research group World Wide Worx predicted that, by 2015, half the phones shipped in SA would be smartphones.

According to comScore, in July, 70% of US mobile subscribers used text messaging on their mobile device, up 1.2%. Browsers were used by 41.1% of subscribers, while downloaded applications were used by 40.6%. Accessing of social networking sites or blogs increased 2.1% to 30.1% of mobile subscribers. Game-playing was done by 27.8% of the mobile audience, while 20.3% listened to music on their phones.

The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5% market share. Google Android continued to gain ground in the smartphone market reaching 41.8% market share.

For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5% of US mobile subscribers, followed by LG with 20.9% share and Motorola with 14.1% share.

Apple strengthened its position at number four with 9.5% share of mobile subscribers, while RIM rounded out the top five with 7.6% share.

  • Ken J May - 2011-08-31 23:00

    My phone is so smart it rings when people phone me!........and it's only 3 years old!

      Raven - 2011-09-01 00:44


      burtfred - 2011-09-01 07:36

      That's impressive, but have you figured out yet how to answer it?

      Lunga - 2011-09-01 10:43

      Funniest thing I've read today!!!

  • Dmitri - 2011-09-01 05:58

    The headline totally mislead me... :)

      paulmandlankosi - 2011-09-01 08:36

      The headline is not misleading, just check your IQ

  • thabatao - 2011-09-01 06:48

    I know a person who's smartphone rang one day. The person didn't know what was wrong and contacted the network. They said that he received a telephone call. He did not know that he could make telephone calls with it. LOL.

  • Victor - 2011-09-01 07:58

    mmm... I think the penetration will happen a lot faster than what they predict... Why would cell phone companies keep bringing out old technology if new is available at lower cost... I think the old technology will fade out a lot faster than what they predict... "World Wide Worx predicted that, by 2015, half the phones shipped in SA would be smartphones." be realistic... if you look at what happened in the industry with regards to mobile technology in the past 3 years imagine what it would do in the next 3 year coming... By that time the ordinary consumer on the street will be walking around with the top technology that we have today as entry level phones...

      Shistirrer - 2011-09-01 09:54

      Don't count on it. If you analyse the stats in the article, South Africa is used as a dumping ground for old technology. In the US, Blackberry was all the rage 4-5 years ago. Now people are ditching their Blackberry's with the restrictive policies for Android devices, which are much more open i.t.o. applications and networking, and are richer in functionality, not to mention cheaper. Yet Vodacom's smartphone sales for the last quarter consisted of 70% Blackberry's. Hardly a day goes by without a cellphone company phoning me, trying to sell me a Blackberry. Are the South African consumers being duped into buying the USA's outdated, leftover crap by aggressive marketing? Wake up and smell the coffee!!!

  • Die Bergie - 2011-09-01 08:10

    Smart phones are cool and everything, but do you really need it? I'm quite happy with my simple phone. I only use it to phone people and send SMS's. I never use any of it's other features (camera, browser, etc.) so I can't imagine what I would do with a smart phone.

      buzz - 2011-09-01 10:33

      Agreed Bergie - but you see, you're not 'cool' if you don't have one. Personally, I don't give a rat's ass if its cool or not - you either NEED it, or you don't. And really, most people don't need it. - 2011-09-01 11:49

      Ignorance is bliss !

      Travis Vermaak - 2011-09-01 17:37

      I work in IT and people almost expect you to have your emails at hand, not to mention you are expected to be able to research something at the drop of a hat, thats when I turn to my smartphone.

  • Kishore Doodnath - 2011-09-01 08:30

    They are useful - I use the maps, navigator and also the memo and voice recorder and the calendar for appointments. Still I am only using 5 of the pre-installed apps.

      DEVILS SON - 2011-09-01 11:26

      mine doubles as an mp3 player, other than that its just annoying, i want a nokia 3110

      Pauline Harris - 2011-09-19 08:41

      Most people however, have their free email accounts linked to the BB - where they get the marketing messages or spam pushed to them. But hey, they LOOK imoportant, so I guess it does it for them...

  • pages:
  • 1