Samsung unveils new iPad challenger

2012-08-16 10:32

Seoul - Samsung Electronics' new tablet, unveiled in the US, is the South Korean electronics giant's latest attempt to wrestle market share from Apple, but is not being heralded as an iPad killer.

The Galaxy Note 10.1 tablet launches on Thursday in the US, Britain and South Korea, just weeks before Samsung is expected to unwrap its revamped version of the original Note smartphone.

Samsung, which Apple accuses of copying the design and some features of its iPad and iPhone, hopes the enlarged version of its popular phone-cum-tablet Note will resonate with consumers, and the device - with a stylus-type pen and split-screen feature - has picked up positive early reviews from tech bloggers.

That said, the price - $499 for 16GB of memory and Wi-Fi-only, the same as the iPad - and competition from increasingly smart phones, have left analysts doubting the new device will see off the iPad.

Rival tablets

"When you look at the price and overall consumer awareness about Samsung tablets, it's not likely to be a big success," said Park Young, an analyst at Woori Investment & Securities in Seoul.

"Tablets are getting cheaper and even Apple is rumoured to be preparing a cheaper iPad. Consumers also tend not to spend much on tablets any more as smartphones can do most of the entertainment functions that tablets offer."

Samsung has been keen to differentiate the Note 10.1 from rival tablets, which are primarily used to consume media - highlighting the device's ability to personalise and create. At Wednesday's launch event in New York, Moulin Rouge movie director Baz Luhrmann and fashion designer Zac Posen were on hand to demonstrate how they use the S-Pen stylus in their work.

The Galaxy 10.1 is named after its screen size, which is slightly larger than the iPad, and has impressed with a split-screen feature that allows users to have two apps active side-by-side.

Samsung hopes the bigger version of the original Galaxy Note, which has sold more than 10 million units since its October launch, can help it narrow the gap with Apple in tablet markets, where it remains a distant second to the California-based firm.

Apple sold 28.8 million iPads in January to June, giving it 64.4% of the market, well ahead of Samsung's 9.9% market share, according to research firm IHS iSuppli.


The Note 10.1 uses Google's Android software and a quad-core processor with 1.4GHz clock speed. It boasts a 5 megapixel rear camera and 1.9 megapixel front-facing camera, which also detects the user's eye movements to prevent the device from going into standby mode.

The 32GB model will sell for $549, versus iPad's $599.

A US judge on Wednesday asked for the chief executives of Apple and Samsung to speak to each other before a jury begins deliberating next week in the high-stakes patent trial between the two tech titans.

The two firms have gone toe-to-toe in a multi-billion dollar patents dispute mirroring a struggle for industry supremacy between two companies that together control half the global smartphone market.

  • mark.p.vrdoljak - 2012-08-16 10:40

    Where the South African release date?

      raath - 2012-08-16 10:54

      On a calendar somewhere.

      Increasingly Annoyed - 2012-08-16 16:54

      Last weekend, the guy at Incredible Connection assured me that no such thing as the Galaxy Note 10.1 exists so, in answer to your question, NEVER!

  • lydonmcg - 2012-08-16 11:01


  • themba.maseko.568 - 2012-08-16 11:04

    Tablets usage on the increase, there is no way a cellphone can replace a tablet!!! Cellphone, tablet and computer all have their space in our lives.

      elewies - 2012-08-16 12:58

      I disagree. I have a Galaxy Tab 7.7 which has cellular calling functionality. I often leave my cellphone at home and take the Tablet with me. I think smaller tablets might someday replace smartphones.

      Clive.D.Buckley - 2012-08-16 19:34

      I originally bought a galaxy tab 7"... I had it for a few months and it was really great but then I upgraded my phone to a Galaxy SII... The SII can do as much (if not more) than my Galaxy tab... I never use my Tab anymore...

  • tatsee - 2012-08-16 11:04

    I will wait for the Surface.

      raath - 2012-08-16 11:06

      Wait after powering it on. Wait after clicking an app. Wait to save something. Wait wait wait. There's always Ctr+Alt+Del :p

      thando.gqabaza - 2012-08-16 11:39

      Sounds like raath has already used the Surface , even before it has been released

      raath - 2012-08-16 11:47

      No, I just have experience with Microsoft products ;)

      henk.vanrensburg.31 - 2012-08-16 12:49

      Most intelligent customer realise our software only fools teenagers = Microsoft.

      thando.gqabaza - 2012-08-16 13:39

      @raath - Your experience with Windows 95 doesn't count in 2012.

  • saffaseun.inoz - 2012-08-16 11:25

    Haters will hate... again... stop screwing around and buy an iPad :)

      bernard.geldenhuys2 - 2012-08-16 11:31

      Coming from a bulls supporter I am not surprised...

      henk.vanrensburg.31 - 2012-08-16 12:36

      But does it come in pink?

      Spiral - 2012-08-16 15:18

      LOL! Your profile pic let you down there dude! :-)

  • tsomakae.dire - 2012-08-16 11:50

    Samsung can launch as my as they want, but Apple has this market covered for good. Maybe Samsung can try stealing Apple's patents again.

      gerhard.nel - 2012-08-16 12:12

      That was what Apple thought also about the smartphones. Then came the Galaxy, galaxy S2 and galaxy S3. Now Apple is copying Samsung in making larger thinner phones with bigger screens and they are even planning a smaller tablet like the Samasung 7.7 inch. The student became the master...

      Clive.D.Buckley - 2012-08-16 19:51

      well... considering samsung have a larger market share than apple.....

  • duanedrop - 2012-08-17 08:28

    asus Transformer infinity FTW! better in every way to all the tablets being thrown around in the comments section. It's been out for a month already.

  • pages:
  • 1