Siri a 'Google killer'

2011-11-06 22:46

New York - The voice-activated Siri assistant on Apple's iPhone 4S is a direct challenge to Google's search engine, chair Eric Schmidt (has) said.

"Apple has launched an entirely new approach to search technology with Siri, its voice-activated search and task-completion service built into the iPhone 4S," Schmidt acknowledged in a written response to lawmakers released on Friday by the Senate antitrust subcommittee.

He also pointed to challenges from social networks like Facebook, micro-blogging website Twitter and traditional competitors such as Microsoft's Bing.

"Social networking sites like Facebook and Twitter also allow users to leverage their social networks to find answers to their questions. Google is therefore competing with all methods available to access information on the internet, not just other general search engines," Schmidt wrote.

"The source of Facebook's competition with Google is not only through using Bing to search the internet but, also by offering users a fundamentally different way to discover and connect with information on the internet."

Respected technology site TechCrunch has already described Siri, introduced last month, as Apple's "entry point" into the search engine business, while a Forbes commentator has called the service a "Google killer".

Schmidt's response comes as Google, which according to internet marketing research firm ComScore has a 65.3% share of the US search engine market, is under investigation by US and European antitrust bodies.

But he insisted that Google was not "dominant" in internet search, as lawmakers have contended.

"Google has many strong competitors," Schmidt wrote. "So inferring that Google is in any way 'dominant' in search would be incorrect."

He also said the company "has none of the characteristics that I associate with market power".

In September, Schmidt had already told lawmakers that Google was worried customers would quickly switch to other services.

  • Andrew - 2011-11-07 01:19

    Well Apple must be panicking a little as apart from Android totally outselling iPhone, now just one Android company, Samsung, alone are outselling Apple. And the Samsung Galaxy SIII out next July, has the following... Possible inclusion of all new Tegra 3 (Kal-E1) based quad-core SoC, Larger screen Android 4.0/Ice Cream Sandwich (ICS) on-board. Samsung Galaxy S III (S3) will support a quad-core processor clocked at 2.0 GHz and 1.5 GB of RAM. Device will have 32GB of internal on-board memory and still SDcard slot will be supported. Gigantic 4.65-inch screen size supporting a new display technology based on Super AMOLED III. It will have 1280×1024 screen resolution that will mean a device with a 352 ppi density. Only 9mm thick and will have a glass and metal based very attractive design. 10 megapixel camera on board that will be capable of shooting videos at 60fps in 1080p mode! A rather powerful 2250mAh battery. Full functioning NFC chip on-board. The device will still have TouchWiz layer on top of the vanilla Android GUI. More specifically TouchWiz 5. Devise aimed more at iPhone6 market than the forthcoming iPhone5

      Martin - 2011-11-07 02:01

      Andrew, when Samsung introduce there Samsung Galaxy SIII middle next year: - Apple will be ready with an iPhone 5 - New Nokia/Microsoft models will be available - New BBM models etc etc etc I cannot see any company taking over the market in the next couple of years and foresee a fragmented market that will add to consumers confusion for the best phone out there...

      birkettN - 2011-11-07 09:54

      LOL @ Martin, even mentioning Nokia is an epic fail, if you fall into the endless pit that is Windows Phone 7 I feel sorry for you. Whats Apple all about, Simplicity. Which is why most people buy iOS products. But they HAVE to add more features to release new products meaning that the "simplicity" eventually falls away. If you want the BEST Apple Device stick with your iPhone 4, otherwise jump into the Android boat cos soon iOS is gna be copying anything and everything from them, they've already done the notifications bar whats next

      Phoenix - 2011-11-07 10:09

      Oh poor Nathan has no clue LOL! Remember this conversation in 2015.

  • Martin - 2011-11-07 01:55

    "Don't be evil", Google's own words will haunt them at the end of the day. All IT companies eventually becomes evil as they grow market share... Microsoft, Google, Apple etc etc....

  • kritzinger - 2011-11-07 07:20

    iDon't think so...

  • droplet - 2011-11-07 09:26

    who wants to look and feel like a dork by TALKING to a search engine?

      skootzie - 2011-11-07 13:35

      .. iFans. :D

  • namaharaj - 2011-11-07 09:54

    Hahaha LMAO! Seriously, who thought up that title. You need to be fired, because you obviously know nothing about the technology industry. The stuff that Schmidt said is just political gesturing to the antitrust committee. Siri uses a combination of Wolfram Alpha and Google for data tasks. It is in itself NOT a search engine.

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