Ster-Kinekor quits print

2012-03-06 14:12

Cape Town - One of South Africa’s top film distribution companies will no longer be featuring their movie schedules in newspapers, a report said on Tuesday.

"After months of careful consideration and analysis we have reached the conclusion that our investment in this media channel is not bringing the attendance figures we had hoped," Doug Place, marketing executive for Ster-Kinekor Theatres was quoted by as saying.

Place also said that their “core target market” are reading fewer newspapers and are instead using online and mobile media.

Titles affected in Gauteng are: The Star, Saturday Star, Pretoria News, Pretoria Weekend and Sunday Independent.

Newspapers affected in Durban are: The Daily News, The Isolezwe, The Mercury, Daily News, The Independent and the Sunday Tribune.

In Cape Town, the Cape Times, Cape Argus and Weekend Argus will be affected.

  • Sihle - 2012-03-06 14:28

    During the past financial year-end, the movie industry made R700 mio (not sure how much of it went to Sterkinekor) and they cant take a share of that and invest it newspaper advertising. Not everybody has access to internet or these fancy social media things. So, I guess they just gonna ignore us.

      Cast53 - 2012-03-06 14:30

      I agree that this is not fair on people that don't have access to internet etc. Just stop supporting them and go to Nu-Metro

      hayden.cajee - 2012-03-06 14:31

      @Sihle, by commenting on this site means you have access to the net or anything online, Whats your point?

      grantybobbins - 2012-03-06 14:36

      @HAYDEn - Very good point.....

      garethallison - 2012-03-06 14:43

      Don't be silly. Mobi and cellphone connectivity are HUGE in this country, and that's not even taking into account smartphones. Look at Mxit. This is not a "fancy social media thing". Do people buy newspapers to see the movie schedule? No.

      Barry - 2012-03-06 15:13

      "After months of careful consideration and analysis" - If you look at the demographic of movie goers, the majority of them are on social networks and have internet connections. Why is it the movie industries job to invest in the newspaper industry? They are investing in labour, equipment and enough others! Maybe its the sign of the times, its the newspapers who need to get innovative!

      halicon76 - 2012-03-06 15:44

      i would expect the person whom can afford a ster-kinekor ticket, can easily afford access to information with regard to details of movies etc...

  • marnusmnorval - 2012-03-06 14:29

    Pfft .care TROLLING

  • Bomb - 2012-03-06 14:31

    Do they still actually exist?

  • Rudie - 2012-03-06 14:34

    Wat het hulle ook nou hulle gat gesien?

  • xanman9782 - 2012-03-06 14:38

    It does not affect me. I am an online user. I look at all the movies on my mobile and I watch the trailers on my phone before I go to the movies. In addition to that, I visit a specific site that rates each movie and helps me avoid movies like Jack and Jill for instance that I personally dislike and would not have know not to go and see it otherwise. But, before I had a smartphone I always used the newspapers to look for movie times and read the short review and rating. I do not know what I will do if my smartphone does not work, but I guess making a decision to go to the movies is not a big deal these days as there are a lot of low quality movies. The good movies always make their way around my social circles.

  • Avi - 2012-03-06 14:44

    Ster Kinekor you have just proved that you are NOT a CUSTOMER-CENTRIC company. Some `ivory tower' MAMPARA Executive supposedly decided on this move without consulting first with their core customers. When your `bums on seats'numbers deminish markedly you will be forced to reconsider this poor decision.....oh by the way I suppose I can rather patronise Metro - Adios Munchachos!

      lydonmcg - 2012-03-06 14:50

      Or, you know, you could just go to their website...just a thought.

      goyougoodthing - 2012-03-06 15:36

      Avi, I think you are so wrong about this, those that do not have access to online media probably can't afford the luxury of a movie in any case.

  • Reshan - 2012-03-06 14:46

    Time for a Ster-Kinekor App...

      Karlheinz von Bentheim - 2012-03-06 15:07

      There is an Android one already

      Tanya - 2012-03-08 13:33

      Nokia app exists, Android and Apple are in development...good things coming soon.

  • Donald - 2012-03-06 14:48

    Good, now they can drop their prices, especially the ones they charge for pop corn and soda drinks!

  • mahomed.mather - 2012-03-06 15:01

    So since you r not going to spend money on advertising, drop your prices on tickets and at your refreshment kiosk, To pay R20 for pop corn and over R15 for coke in a cup, is madness.

  • rurapenthe - 2012-03-06 15:43

    I dont read newspapers. And quite frankly I hope to never have to! Its a dying medium...

  • LevittMark - 2012-03-06 19:45

    No Newspaper will be around by 2018. All media will move to Tablets, Phones, TV. Its an end of an era. This disruption will continue across all forms or printed media: books, text books, magazines, credit cards, gift cards, certificates etc.

  • Zip - 2012-03-07 07:29

    the movies have become so useless people don't watch them anymore anyway.

  • heinrich.vandyk - 2012-03-07 08:34

    shouldnt be a problem printed media success in advertsing has fallen hugely!!!!! online communication has been the way for years.

  • MichelleRamsaySA - 2012-03-07 11:14

    I would love to see the 'careful consideration and analysis' part... Did they do research? Did they send out a questionnaire? They have numerous Facebook pages.. Ster Kinekor SA with 51 likes, and Ster Kinekor Theatres in Sandton with 22 000 + likes. Surely that doesn't bring in adequate seats if there are 50million people in South Africa? So where will they place their voice? Where will they advertise now? I'm curious as to how they made this decision....

  • Nyiko Ngobeni - 2012-03-07 12:22

    Very true. In this day and age who would buy the paper to chek what's in the movies?

  • Dawn - 2012-03-07 14:08

    i am really sorry to hear this! i have checked the above papers for years for movies i want to see...the listings are an important part of the Tonight section in all our major newspapers. we will miss this instant heads' up! not a good decision, Ster Kinekor....Dawn Lindberg (movie addict)

  • Dathym Spear - 2012-03-07 14:26

    Spending nearly R100 every time I go puts me off, much more then where they print the times of shows. I can only get a chance maybe every few months... gone are the days of heading off for a movie with a R50 note and coming back with change for the coin jar. Nowadays that'll just get me a coke and smile. How about we work on inflated prices guys? I would definatly go more often. Also, I don't want to have to open an account with edgars just to get cheaper movies... but I digress.

  • gregnikitas - 2012-03-08 00:45

    Call me old fashioned, but I honestly think this is a poor decision. As long as they don't retract my Vitality card I should be fine :D

  • RaveWolf1 - 2012-06-15 16:34

    Really People??? You are saying that SK does not care or is "NOT a CUSTOMER-CENTRIC company"? The Ads should be put into newspapers! WHY! 1) I do have the internet, YES! Do I use it to see what's showing? NO! 2) The last time I read the Newspaper was 6 Years ago...Why? To find a job. 3) Do I own a tablet or similar... I wish! I watch at least two movies every Month maybe 3 or 4 depending on how good I think they might be. So how do I "magically" now what is showing every month? 1) I look out for Street-light Billboards 2) When I do my shopping, I pass the cinema and see whats coming up or I check the Automated Console. So with that said... Who needs the Newspaper, Magazines, TV, Tablet PC, SMS's... etc ?????? Why must they throw money away because of the odd few that may read the newspaper. Although! I do have this to say... How is it possible to determine that the few that do buy the newspaper, do so to see what movie is showing? That is some complex survey!!!

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