Tencent taking Call of Duty to the masses

2012-07-03 22:29

San Francisco - Chinese internet company Tencent, South African media giant Naspers owns a 34% stake, is teaming up with the developers of blockbuster video game <em>Call of Duty</em> to offer a free version of the game to players in China.

The Chinese company made huge contributions to the media group's turnover and profit in the latest financial year.

Now, the internet company will be offering a free version of Call of Duty online to Chinese gamers through a deal with the game"s developers, Activision Blizzard, a unit of France's Vivendi.

The game, which allows players to take the role of a military shooter, will be free to play and monetised through the sales of in-game items, a statement from the two firms said.

"We are very excited about our relationship with Tencent and the opportunities for gaming in China," said Bobby Kotick, chief executive of Activision Blizzard.

Martin Lau, president of Tencent, said Call of Duty Online "will attract tens of millions of loyal fans in China".

In the gaming model designed specifically for the Chinese market, players can personalise their weapons, characters and equipment.

The Call of Duty franchise has several versions. The latest, Modern Warfare 3 raked in a record $775m worldwide in its first five days after being introduced last year.

*News24 is a Naspers publication.

  • wayne.bayman - 2012-07-04 08:08

    What kind of muppet is name Soap?

      jean.duplessis.161 - 2012-07-04 08:13

      That's his 'handle' Wayne. Just like Moose from Top Gun. LOL

      wayne.bayman - 2012-07-04 10:50

      I dont really understand why people are giving me the thumbs down. Surely players of MW1 will get it? And dont call me Shirley.

      passop.virmyma - 2012-07-04 11:05

      The same kind of muppet with the name Wayne... LoL - 2012-07-04 13:41

      For the record, "What kind of muppet is name Soap?" is a quote from the game, by Captain Price. No need to thumbs down the comment?

      wayne.bayman - 2012-07-04 19:35

      Hey Russki, i realised that people dont realise that i'm quoting the game. The 'dont call me shirley' is a quote from the end end of MW1. you know, the level on the airplane.

  • jean.duplessis.161 - 2012-07-04 08:14

    So Naspers can help give the Chinese a free version. But Premium is still not available to RSA players. Nice show of loyalty to the local fans. Not.

  • vernon.pillay1 - 2012-07-04 11:28

    Well we will see how Metal Gear Rising: Revengeance (PS3, Xbox 360) sales compare with CoD: MW3?

      jean.duplessis.161 - 2012-07-04 11:51

      MGR vs CoD Black Ops 2 coming in November... My money on Black Ops 2...

      jean.duplessis.161 - 2012-07-04 11:59

      Although I too can't wait for MGR... going to be awesome. Slicing and dicing everything, and I mean you can literally slice and dice everything!!!!!!!

      wayne.warren83 - 2012-07-04 14:52

      MGR looks like just another mindless button basher

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