iPhone 5 frenzy builds ahead of release

2012-09-20 08:29

San Francisco - Fans have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release on Friday.

"The fact that the iPhone 5 is doing as well as it is opposed to other phones is a tribute to Apple marketing," said Gartner analyst Van Baker. "They are really good at this."

The analyst dismissed efforts by Apple adversary Samsung to poke fun at iPhone fanatics and the lack of innovative handset features in print and video ads.

"I had to laugh at the Samsung ads," Baker said. "It's hardware geeks throwing rocks at Apple; but Apple has a good sense of what is important to include and when."

Aspiring iPhone 5 owners started a queue outside the Apple store in Manhattan last week and similar vigils have begun outside the California company's shops at other spots around the world.


Apple said that it received more than two million orders for its new iPhone 5 in the 24 hours after it began pre-sales online on 24 September.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," said Philip Schiller, Apple's senior vice president of worldwide marketing.

Apple unveiled the new version of its iconic smartphone at a San Francisco media event on 12 September and promised that it would be available in 100 countries by year's end.

The first customers are expected to get the device on Friday, but Apple has pushed the delivery date for new orders out several weeks due to fierce demand.

The notion of the iPhone 5 being tough to get was expected to spur more people to lay siege to stores for the hotly anticipated release.

The iPhone 5 will be available at Apple retail outlets, and for US customers through AT&T, Sprint, Verizon Wireless, Best Buy, RadioShack, Target, Walmart stores and other resellers.

Some analysts say Apple could sell 10 million units in the opening days and 50 million before the end of 2012.

The iPhone 5, with a bigger screen and slimmer body, was quickly branded by analysts as a sure hit.


Apple chief executive Tim Cook called the launch "the biggest thing to happen to iPhone since the iPhone".

The California company called the iPhone 5 "the thinnest smartphone in the world", with a glass and aluminium body that is 18% thinner and 20% lighter than iPhone 4S.

The new iPhone has a 10cm display prime for the smartphone market, in which screen size is a key factor for buyers.

The iPhone 5 will debut on Friday in the United States, Canada, Britain, France, Germany, Australia, Hong Kong, Japan and Singapore.

Pricing for US customers will start at $199 with a two-year telecom service contract.

Apple earlier rolled out its new iOS 6 mobile gadget operating system with new features, including a custom mapping service branded a disappointment by some reviewers.

"Seems pretty clear the new Maps is going to be the biggest problem with iOS 6," Apple fan John Gruber wrote on his Daring Fireball blog.

"It'll be interesting to see how long it takes for Google to release a standalone Google Maps apps in the iOS App Store."


Apple's custom mapping program replaced Google Maps in the operating system.

An iPhone change with the potential to irk fans is a new "Lightning" connector to replace 30-pin connections, the piece that connects devices to computers, power outlets or docking stations.

Apple will sell adaptors for plugging new generation iPhone and iPod touch devices into accessories already owned, such as stereo speakers or car sound systems.

The big-screen iPhone 5 compatible with high-speed LTE (Long Term Evolution) telecom networks has been among the most keenly anticipated products in the tech world.

"Apple is meeting all expectations," analyst Baker said. "Everything was getting great reviews until they started rolling out iOS 6 today."

The US Federal Trade Commission warned that scammers were already seeking to cash in on iPhone mania, with e-mails offering a chance to get one.

"Don't reply, and don't click on links provided in the message," the FTC said. "Links can install malware on your computer and take you to spoof sites that look real but whose purpose is to steal your information."

  • hlgiorgino - 2012-09-20 08:50

    I SHEEP........SHAME

      dino.martin.549 - 2012-09-20 08:52

      I agree, shame

      tuco.angeleyes - 2012-09-20 09:24

      I'm reminded of the zombies from the movie 'Dawn of the Dead'

      brett.macdonald1 - 2012-09-20 12:23

      Does anyone know for sure when it will be released in SA yet- and what the waiting period may be at iShops?

  • jaco.botha.142 - 2012-09-20 08:55

    Cant wait to get one!

  • John Peter Steyn - 2012-09-20 08:59

    You're just envious

      norman.depluhm - 2012-09-20 09:37

      They are, funny how south africans are such badge snobs when it comes to cars, but if they can't or don't have an iPhone or other apple hardware they get all jealous and snide. I bet these same people would baulk and vomit at the idea of buying a Kia or something that was designed to look exactly like a top marque vehicle albeit not built nearly as well, and yet costs the same... hehehe

      stirrer.stirrer - 2012-09-20 09:46

      Nothing to do with envy. To buy an iWhatever just for the name (snob value), while you can get a superior product at half the price, is just STOOPID.

      rob4e - 2012-09-20 09:54

      You are a sad and shallow excuse of a human being, its a phone. Not an object of desire that others will envy you for as the Apple marketing has so expertly brainwashed you into believing.

      norman.depluhm - 2012-09-20 09:56

      @stirrer superior product? you can't be talking about the galaxy? oh, you are!? Ja ok, no point in arguing with you. The samsung stuff is better than apple stuff in the same way as a kia's better than a beemer. Better value for money, based on feature set to price ratio and does pretty much the same thing if you couldn't give a hoot about HOW it does it. That's where it ends. Now lets talk durability, imaculate quality, beautiful design, fit and finish, that whatever features that were included work flawlessly, and that the whole package together is just, well, superior. Some people want that, and are willing to work and save for it. Those who don't have it, shouldn't hate it, they should just be happy with what they do have. Otherwise, it simply called envy.

      rob4e - 2012-09-20 10:00

      Oh so its better because of the fact it has an Apple logo on it? You are quite pathetic.

      norman.depluhm - 2012-09-20 10:05

      @rob Sure, so if you just need a phone and don't care how it works, get whatever you want, doesnt bother me in the least what others have or what others think of what i have. Some people choose differently and sure, some do it for snob value, a lot actually, but some of us just want the best we can have. And if/when that's a kia or a samsung, i'll have one of those. But it's not. No need to get personal, whoever that was directed at, just shows what a happy chap you must be.

      norman.depluhm - 2012-09-20 10:06

      And no, I don't drive a beemer, but i do like my iphone :)

      rob4e - 2012-09-20 10:16

      So calling you out on your hypocritical view on brand loyalty warrants a sarcastic comment about my state of happiness? That makes little sense. But I suppose expecting logic from an Apple zealot like you is asking a lot.

      rob4e - 2012-09-20 10:19

      Also enjoy getting lost A LOT without Google maps ;)

      norman.depluhm - 2012-09-20 10:38

      Nope, the sarcasm was in response to your personal attack, which you keep doing, why? Wouldn't mind if it didn't have a logo/badge, my assessment was based on it's overall quality. I like exchanging points of view with people, and I don't take it too seriously, in fact this has been great :) The tomtom app seems to work really well for nav, except searching for the old street names comes up empty handed. Anyway, peace, over n out. PS : watch that parody, it's really funny..

  • adrian.tyler - 2012-09-20 09:24


  • stirrer.stirrer - 2012-09-20 09:26

    This is a golden opportunity to elevate the world's average IQ. They should just nuke the queues outside the Apple stores.

  • rob4e - 2012-09-20 09:51

    The problem with Apple users is that they have a very disturbing superiority complex over a phone. They somehow view themselves as better and more affluent. But I suppose this is due to the ridiculous price attached to these devices. They would never dare get an affordable android phone as this would be "uncool" They are rich simpletons.

      norman.depluhm - 2012-09-20 10:14

      I think you might be taking this whole platform just a little too seriously bru. stirrer's comment about bombing the apple stores is actually funny, don't think he takes this all too seriously, it's fun exchanging personal points of view like that :) You guys should google "iphone 5 parody jobs hologram", it's funny as F%$K, disses iPhone, and I love it!

      rob4e - 2012-09-20 10:25

      So i'm the one who's taking it too seriously now? Fascinating...

      stirrer.stirrer - 2012-09-20 10:41

      "They are rich simpletons" - This is exactly my point. It's like Norman's quip about the Kia vs a Beemer above. The point of a car is to get you from point A to point B, reliably, safely, and comfortably. In none of those a Beemer is superior to a Kia. A Beemer only costs more. So, it's snob value. Same with the iWhatevers. Android devices can do exactly what their Apple counterparts do, and more, at a much lower price. Plus, nothing is locked down, so they are a better fit for tech savvy users.

      dino.martin.549 - 2012-09-20 11:11

      "So, it's snob value." - well said Stirrer, can't agree more.

  • saffaseun.inoz - 2012-09-20 12:04

    Haters will hate... be quiet then and go play with your little Androids. But just shut up your damn moaning! For heavens sake! Go Apple! Thx for a fantastic and elegently designed product. Let the moaners go buy their cheaper play things then...

      rlong1952 - 2012-09-20 12:29

      Yep, the only ones who run it down are the ones who don't have them, what sore losers.

      saffaseun.inoz - 2012-09-20 13:14

      Yip, every single time. Trying to justify why they opted for the inferior products. I guess if they say it enough they will start believing it. I love typing this on my iPad 3 :)

      stirrer.stirrer - 2012-09-20 13:36

      saffaseun, I've got a no-name brand Chinese tablet that can do everything your iPad can, and more, and it cost me R1500. Ten inch screen. Lekker. Apart from iOS-only software (it's called vendor lock-in, sucker!), please name ONE thing that your iPaid can do that my Android tablet can not. I'm waiting...

      norman.depluhm - 2012-09-20 13:56

      Ever noticed that iFans don't feel the need to go on the offensive against those loyal to other brands? Ever notice that those loyal to brands other than Apple seem to be quite happy hacking the product to death, and personally attacking those that have or like them? Why do you think that is? I'm waiting... PS : I bet a GWM bakkie does all the same things as an Amarok (back to cars, sorry, I'm a petrol head more than an iFan), so have to (possibly, depends which tablet you have) agree with you there. Your tablet does everything my iPad does. I just personally (this is all personal choice remember) prefer the way the iPad does it, and I bet saffaseun agrees ;) Oh ja, I'll happily trade up a little of what you call 'vendor lockin' for the kind of vetting process apple applies to each piece of code, and the inherent security that process affords the apps that may have access to my personal information. Go google 'android personal data security', just for fun, even google themselves can't filter that out. Not trying to rip it off, just saying be careful with apps on your phone or tablet, specially if you've transmitted any personal data, banking details etc over it. later dude :)

      stirrer.stirrer - 2012-09-20 14:23

      "Why do you think that is?" - Norman, in my case I've made it my personal, life long mission to eradicate stupidity from the world. Unfortunately, so far stupidity is winning. There's just too much of it.

      stirrer.stirrer - 2012-09-20 14:33

      Norman, "data security" and "app vetting" are just two of the BS stories they are feeding their unsuspecting victi... err, clients. There are many others. Tech savvy users know this, but unfortunately there are millions of technologically challenged people who buy their lies. (This is a nice one!) The list is endless...

      saffaseun.inoz - 2012-09-20 14:53

      Like I said earlier, moaner, stirrer, whatever, or maybe your screen didn't show it properly... go play "lekker" but keep your mouth shut. Maybe you can download an app to help you with that.

      norman.depluhm - 2012-09-20 15:49

      Hehehehe, too true, even if you consider me stooopid, I agree with you on that for sure, the worlds full of it. Good luck with your mission. So, AT&T leaked some of their data which included early ipad adopters (bet apple were hugely pissed) and a hacker group found an autofill vulnerability (no doubt fixed immediately) in safari, both events back in 2010, then a california man took it upon himself to sue apple (what's new with americans suing big corporations, poor silly sods have to have heat warning on irons because of it! Anti-stupidity mission desperately needed in the USA..) for unsubstatiated claims in 2011. Think apple's done pretty well on that front then, givem a break. It's not BS, it's over hyped for sure, but has a good measure of truth to it. They've had one real vulnerability ever make it into the app store, earlier this year, and sorted it in hours. Pretty commendable wouldn't you agree? @saffaseun geeev heeem a chaaaaance! ;)

      stirrer.stirrer - 2012-09-20 16:14

      Saffaseun, now that's very mature. I challenge you to give ONE SINGLE example, and when you can't (as I knew you wouldn't), you resort to a childish rant. Tell me, are you typical of an Apple Fanboi, or an isolated case?

  • Mosa Nkoane Libra - 2012-09-20 14:35

    i have to say that iphone is more of a fashion statement than what it really offer as a phone, but durability, genuine apps, display and camera...i have to say iphone does deliver. Samsung has tricks, gesture controls (shaking the phone to refresh facebook or tapping it to do something) and all sorts of tricks. retina and amoled, hmm retina is the best as it delivers more natural colours than the over saturated amoled. design i'd give the samsung S3 over Iphone 5. Operating system, i havent used the ios but ice cream is by far the best and jelly bean made some final touches. so its a tough call but hai!

  • cayle.barsby - 2012-09-21 07:28

    who cares

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