Tourism reshuffle will draw visitors

2016-08-24 06:00

AS Sapphire Coast Tourism celebrates another year of success, it was not surprising to see them re-elect an all- women committee at their annual general meeting on Saturday with some changes at the helm.

Monique de Kock will take over as chairperson from Kim McCarthy and Romy Wentzel is vice-chairperson.

“As a committee we will be building on what we already set in place last year.

“We are thankful to have Kim, who has served for the past 10 years as the wind beneath our young wings and helping us fly,” De Kock said.

As decided at the AGM, the committee’s focus will be to go back to basics.

“We started as a publicity association and still consider that our main focus,” McCarthy said.

In this role, the association will seek to assist with PR-building and marketing local events, to draw more visitors to our town.

“The association will seek to publish ‘good news’ in national and local media to grow this further.

“A PR company will assist in growing the national footprint.

“Illana Kleingeld has taken up the events liaison portfolio and will be scoping for local events that could be backed by Sapphire Coast Tourism. We would like to see real growth in local events and bring more events to Amanzimtoti,” De Kock said.

A huge tourism drawcard will be the association’s new website.

“We are building a vibrant new website for Sapphire Coast Tourism that will attract visitors nationally and will be a great marketing tool for members.

“ This will tie in well with the photographic competition we launched, which aims to promote the area through photographs taken by amateur photographers. The response to the competition and pictures used on our website has been amazing,” De Kock said.

The competition will run for the next 10 months, the monthly winner wins R1 000, has exposure through Amanzimtoti Fever, a calendar, still to be published, and tourism marketing material.

For more information visit the Sapphire Coast Tourism Facebook page.

The secondary function of the organisation will be to attract new members.

“We would love to grow our membership and urge local establishments and attractions to join. Compliant accommodation establishments are entitled to a rates rebate,” De Kock said.

In the planning phase are exciting new attractions that include year-round permanent beach activities, starting with the main beach.

De Kock joined the committee two years ago and is excited and ready for the new year.

“I know I have the backing of a group of dynamic, positive ladies and with Romy as vice-chairperson I know we will accomplish a great deal.”

De Kock studied marketing at the University of KwaZulu-Natal and has a background of events and marketing.

She runs her own company, Big Events 365, which publishes a map of the area and organises the Lifestyle Expo at the Highland Gathering.

She also has the knowledge and backing to promote Sapphire Coast Tourism.

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