Buy a book for next generation

2015-07-23 06:01

Storyteller Luleka Mehlomakhulu spends time narrating captivating stories to the kids.

Storyteller Luleka Mehlomakhulu spends time narrating captivating stories to the kids.

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The sixth annual National Book Week celebrated Nelson Mandela Day with a “Call To Action” for individuals and businesses to join the Buy a Book Campaign: 67 Books for 67 Minutes.

The campaign is run by the South African Book Development Council to stimulate and grow the local book industry by developing readers and supporting South African authors.

National Book Week takes place on September 7-13 this year.

This July, as the nation honours Nelson Mandela’s legacy, the campaign has called on big business to turn their 67 minutes of service into R 6700 for 67 Books by South African authors.

It was Madiba who said that “It is my wish that the voice of the storyteller may never die in Africa, that all the children of the world may experience the wonder of books.”

NBW invites everybody to help build Madiba’s dream of a better South Africa 67 books at a time.

Guided by Madiba’s passion for education and reading, the Buy A Book Campaign is about putting books in the homes of underprivileged families and individuals who can otherwise not afford them.

NBW has partnered with Cape Media Corporation (CMC), which will use their annual Corporate Social Investment Programme to join in the Buy A Book Campaign.

Cape Media will donate books to Children at the Ncedolwethu Orphanage in Mfuleni, and the Dangerous Heroes girls’ soccer team in Phillipi Township.

CMC embraced the campaign immediately because it’s a rare opportunity to not only donate books, but to share the joy of reading with the children in their mother tongue, as Nelson Mandela himself once said: “If you talk to a man in a language he understands, it goes to his head. If you talk to him in his language that goes to his heart,” says Robert Arendse, Managing Director.

Why the Buy A Book Campaign is so important.

The Buy A Book Campaign aims to create better-informed and self-reliant communities by investing in the literacy of young people and underprivileged adults.

The campaign is motivated by studies that show that children who grow up with books have stronger chances at greater educational attainment; easily transcend hurdles often imposed by the low educational levels of their parents, their community’s grim economics or the political systems of their country

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