Academy a legacy for inspiring minds

2018-10-25 06:02
Annelisa founder of Thick Thighs Swimwear

Annelisa founder of Thick Thighs Swimwear

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Young people’s imagination, ideals, energy and vision are essential for the continuous economic development of society.

Yet we are all aware of the all too common narrative that the situation for the youth in South Africa is desperate. There is, however a lot to be positive about.

There has been a lot of support for entrepreneurship and entrepreneurship education as a way of reducing youth unemployment.

The hope is that more young people are equipped to think entrepreneurially.

The Raymond Ackerman Academy (RAA) is an initiative that encourages and supports youth entrepreneurship by offering a programme of business, personal and professional development.

It is aimed at youth who have had limited opportunities to access tertiary education, find employment or start a business. The RAA offers youth a university-based, accredited six-month short course in entrepreneurial development.

Over the past 12 years it has contributed to the development of young people by building confidence and offering them the tools and knowledge to enable economic participation.

Beneficiaries such as Annelisa Jessica Magazi attest to the impact of being a participant has had on their lives and entrepreneurial pursuits.

Annelisa is the founder of plus-size swimwear line Thick Thighs Swimwear, which was recently launched in collaboration with BGM Events, a small promotions company owned by fellow RAA alumnus, Primrose Skolo.

The young entrepreneur attributes her passion for business to starting small at a young age: “I remember selling sweets at school when I was 10. I think that experience would later inform my choice to further develop my entrepreneurial skills.”

Annelisa describes her experience at the RAA as life-changing. “I had initially anticipated that the course would teach me about business but to my surprise it also had an emphasis on developing me as a person.”

If you think entrepreneurially, or you are an aspiring entrepreneur, visit the academy’s website (, call or call 021 406 1422 and follow their social media


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