Artists hope to crack the market online

2018-03-22 06:00
Rap artist Monwabisi ‘Turf the rapper’ Bence is also featured in Khalifornication. He is pictured here with blogger Siphosethu Duiker.

Rap artist Monwabisi ‘Turf the rapper’ Bence is also featured in Khalifornication. He is pictured here with blogger Siphosethu Duiker.

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As part of what is called the Khalifornication Project, local artists, claiming to be tired of being treated like rejects by recording companies, have opted to release their music online.

This project ensures they produce, write and perform their own works.

Artists like Famous Souse, Turf the Rapper, Dee Koala and Trigga Maine released the first instalment of songs in October 2017, and the second this week, they say.

According to founder Athenkosi Vumbisa, all the artists are still young and ‘raw’.

Athenkosi,20, from Site B, who has launched the programme online, said it was after he noticed the struggles of young artists.

“As a young and broke upcoming artists struggle to get opportunities for recognitions, we came up with the idea of just getting many artists to feature in a mixtape and put it on the streets,” he said.

They have started to promote the mixtape by staging shows in their locality of Khayelitsha, and the response has been good so far, he adds.

“Young people are currently divided between the Gqom and Cool Kids genre.

The Gqom Kids are big on House music while the Cool Kids enjoy hip-hop with ‘trapping’ being the most popular sub genre at the moment.

But we note that all love our music, so it shows us that we are on the right path,” he said.

The overwhelming majority of the songs are hip hop, RnB songs and poetry influences spread across the 13 track releases.

He said even though they are not making money at the moment, the primal goal is to grow the movement.

“The plan is for us to work together to create work and we will see what the future brings.

At the moment, we are really struggling with a few things such as resources, equipment and people to do certain things but everyone chips in,” he said.

“We are very happy with the response from people that have played our music online and to those who have downloaded it,” he said.

Download the album online by visiting I AM KHVLI Facebook page on Facebook.

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