Be steadfast in business venture

2018-03-08 06:00
kazibizchatsonwabo gogoba

kazibizchatsonwabo gogoba

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

This week, I would like us to talk about perseverance.

The dictionary describes perseverance thus: persistence in doing something despite difficulties faced.

This is what separates real entrepreneurs from chance takers. Business is thought, its not for the faint-hearted. With perseverance, you are guaranteed to achieve results.

In our previous column, we spoke about FOCUS, with which this week’s topic ties up.

Even the holy Bible encourages perseverance. Hard work pays off in the end. Most of us as small business-owners are lacking perseverance big time, that is why we end up starting different businesses and register them on daily basis.

We waste a great deal of time registering businesses and going through the painstaking process of compliance with different industries, because we lack the most important ingredient; perseverance. There are too many entrepreneurs from our townships that showed us that perseverance pays in the end. One of these is Luvuyo Rani of Silulo Ulutho Technologies. Rani, a former teacher, started his present business from the boot of a car, selling second-hand computers. He faced all the normal and yet scary challenges that we all face when starting a new business venture; self-doubt and uncertainty for future prospects of the business.

Rani persevered and focused on building his brand and today, his business has more than 40 branches between the Western and Eastern Capes.

In conclusion, I would like to practice perseverance in our business endeavours, as, when one climbs a mountain, there is always the fear of falling and failing. That feeling is what should keep us going and pushing for more. Contact Sonwabo@ Isolomoya Group 021826-2608, 0781080830


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.