Brand SA gives learners a boost

2020-02-27 06:01
Grade 12 learners were part of the Brand South Africa’s Play Your Part programme.PHOTOS: SIYABONGA KALIPA

Grade 12 learners were part of the Brand South Africa’s Play Your Part programme.PHOTOS: SIYABONGA KALIPA

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Grade 12 learners from three different schools were inspired to become entrepreneurs instead of looking for jobs once they finish school during a Brand South Africa’s Play Your Part initiative, at Sophumelela High School on Friday 21 February.

The session was hosted by Brand SA and included learners from Phakama and Zisukhanyo high schools.

Brand SA’s activations manager Rabia Metedad labelled Play Your Part as one of their flagship programmes that is aimed at making young people future leaders.

She said they want to get to young people while they are still fresh so they can unearth their ideas.

“We encourage them to come up with ideas and tell them they are valid and they can be entrepreneurs,” she said.

She added they want to change young people’s mindset from wanting to work for someone else to becoming employers.

Metedad said by becoming entrepreneurs the young people will be building their own communities. She said they have been running the programme for two years now and they have been to all nine provinces, addressing young people about creating opportunities for themselves.

Brand SA ambassador and comedian Jason Goliath said he also comes from a community where learners have limited opportunities. He said he realised that young people like to listen to people they can relate to in terms of their upbringing which is why he is part of the programme.

Goliath said they motivate the learners not to wait for government to help them but to stand up and do something for themselves. “They must be responsible for themselves and start changing their environment in order to start changing their own communities,” he said.


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