Khusela Ikhaya team up with CellC, JAM (Joint Aid Management) S.A. and local eateries have joined together to initiate the ‘Data Hungry’ campaign to feed hungry children. “Lack of proper nutrition, leaves 25% of our nation’s children with stunted development. This severely compromises their ability to learn. Giving them just one nutritious meal a day already makes a dramatic impact.” says David Brown, CEO JAM South Africa.‘Children and their education are important to me. One cannot teach a hungry child. I was shocked when told that it costs just R50 to feed a child for an entire month with JAM porridge for breakfast. Many of us often spend much more than that on a single meal.’ Scarra Ntubeni, Khusela Ikhaya Project’s brand ambassador. The Khusela Ikhaya Project has partnered with Cell C (Cavendish), JAM South Africa and local eateries to spread the word and feed hungry children in early learning centers across the country. “Our work in marginalized communities is dependent on funding but rather than relying solely on big corporate donors, we believe it is important to drive funding toward ‘public giving’ and to create long term funding relationships with consumer-facing brands. Corporates have existing social responsibility programs but we believe that by involving the public in providing solutions to societal problems establishes a more direct connection and brings people together.’ – Ashley Stemmett, Communications, Khusela Ikhaya Project. “Together with our partners, we have created a reward-based funding platform aimed at the wider public through participating eateries.‘Data hungry’ customers spending R500 or more at any of our participating eateries will receive a CELLC simcard loaded with 2.4GB data (worth R100). For every card that is activated, the eatery will also contribute R50 toward feeding a hungry child. ’ said Justin Zietsman, Executive Director for the Khusela Ikhaya Project.The public also has the opportunity to feed a hungry child by SMS’ing the words ‘feed a hungry child’ to 42160. Sms’es cos R30.