Langa tour summit on technology

2018-09-20 06:00
Nomonde Mayekiso of Xolile Guest House in one of their rooms in Langa.

Nomonde Mayekiso of Xolile Guest House in one of their rooms in Langa.

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About 200 delegates from all over the continent gathered at Langa’s Guga S’thebe, on Tuesday last week, for the Africa Travel Summit to learn and discuss ways to use technology to boost their businesses.

The three-day summit was organised by Airbnb, an online market and hospitality company.

It looked at how technology could help people to benefit from tourism.

Chris Lehane, Airbnb’s head of policy and public affairs, said tourism had become a powerful, people-driven economic force. He said technology offered global opportunities to communities and people who never benefited from tourism.

“We want to discuss how we can learn from what is working so as to best leverage technology and innovation to empower more local families and their communities to benefit from the economics of African travel,” he said.

Lehane said the summit brought together diverse and leading thinkers from across the continent.

Xolile Guest House representative Nomonde Mayekiso said attending the summit would assist them to grow their clientele.

“Before we used a word of mouth. But we have now learnt how to use technology to grow and market our business,” she said.

Mayekiso said through technology people from across the globe would then access their business. She hailed the summit, saying it gave her an opportunity to talk and share ideas with people from all over Africa on how to improve their businesses.

Mamosa Maile, a co-host at Majoro’s B&B in Khayelitsha, said they learnt new ways of marketing their business from the summit.

“Before we were limited in ways of marketing the business; we only used word of mouth and social media, we did not know how else to use technology,” she said.

Maile said attending the summit will help them to be able to use technology more to market themselves.

She also learnt that they also need to travel in order to know what tourists expect from them. Chief Executive Officer of South African Tourism, Sisa Ntshona said they were honoured to support the summit, a first for Africa.


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