Logo ‘gives museum an identity’

2018-05-31 06:01
Masa Soko, museum manager, speaks at the launch of Lwandle Migrant Labour Museum’s logo on Friday 26 May.PHOTOS: MZWANELE MKALIPI

Masa Soko, museum manager, speaks at the launch of Lwandle Migrant Labour Museum’s logo on Friday 26 May.PHOTOS: MZWANELE MKALIPI

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The Lwandle Migrant Labour Museum launched its logo on Friday 25 May – 18 years after its establishment.

The event, attended by a handful of people, also presented dance groups and actors with a chance to showcase their talent. It also coincided with Africa Day, celebrated throughout the continent annually.

It also enabled people to celebrate being African by donning traditional attire, which gave rise to a spectacle of African prints on the day.

The event also saw locals tell their own story on camera and later engage those in attendance about what they learnt through these stories.

Yandisa Magagana told City Vision he had been waiting in anticipation for the museum logo. “It came at the right time, as we celebrated Africa Day,” he said.

“The logo is simple, attractive, inspirational and meaningful, especially to the migrant workers.”

He believes the emblem is relevant in the 21st century and applauded the museum for “this big step”, as they continue to take the institution to greater heights.

Masa Soko, museum manager, said it was a very special day for the museum, as its coming of age was celebrated not long ago, as well as its journey to this point.

She said the museum had come a long way since its doors first opened.

“We have grown in our collections, delivery of our programme, personnel and have gained more understanding of the role we play in this community,” Soko continued.

“We have made good strategic partners who will help us grow even further, especially partners such as the Alliance for African Partnership (AAP) with Michigan State University. The partnership has allowed us to launch the logo today. We had been operating without a clear identity for the past 18 years.”

Soko said they had moved from using suitcases as “our identity, to using just the letters of the museum, to using the iconic Hostel 33 as a logo, to using the African continent as a footprint logo, to what we are about to reveal here today”.

The logo was designed by Dream Fuel Media, owned by Alberic Vollmer and Abraham Collins.

Soko met the two through the AAP and worked with them on presentations about their organisations and the work they do in their communities. “Embarrassingly, during these presentations the Lwandle Museum was the only institution without a logo,” Soko said.

“From there, Al and Abie were more than eager to assist us into getting a brand for ourselves. They paid a visit to the museum to try and get a better understanding of the museum and to get a feel of what we are about. That visit changed the future of this museum and gave us a brand we can be very proud of.”

She added that the design represents the footprint of the work boots migrant workers wore when working in the different industries in the Helderberg.

The line represents the journey of travelling from the Eastern Cape to Lwandle looking for work, the journey of packing one’s bags again in December and making one’s way home to the Eastern Cape again.

The twist in the middle is a representation of all the ups and downs they went through, the arrests for not having their dompas (apartheid pass to be in the city), the raids, the water crisis and the evictions.

It also adds the African feel, as the story of migrant labour is not only a story about Lwandle, but one about all Africans.

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