As locals prepare for the annual Guy Fawkes Day celebrations taking place oin 5 November, the Animal Welfare Society of South Africa (AWSSA), in conjunction with Identipet is busy embarking on a mass pet micro-chipping drive.The initiative was established to secure the identity of all pets during this period, when hundreds of pets go astray due to the fear of the sound of firecrackers being lit up across the city.Pet owners are encouraged to visit the organisation’s premises in Philippi where the pet micro-chipping drive will run from Monday 15 October to Sunday 4 November. In a statement, AWSSA says that too many pets have inadequate or unreliable identification, which hampers the lost and found process during this time of the year, and which in turn compounds the trauma for both the lost and bewildered pet, including the distraught owner.“We felt we had to do something to mitigate this untenable situation, which seems to get worse with every Guy Fawkes(day),” says Allan Perrins, spokesperson for AWSSA.“We decided to approach Identipet to see if they would be willing to partner with us and are delighted to confirm their participation and willingness to drastically rebate the price of their microchips, making this reliable, lifetime identification process affordable for most.“We are able to offer the service for a mere R100 per pet. This represents a meaningful saving and will be of benefit for the lifespan of the pet.”The microchips will be inserted by experienced and qualified para-veterinary personnel.“The process is quick and painless and we have decided to run the campaign on a first-come-first-served basis. We are bracing ourselves for a huge positive response to this truly phenomenal deal which we encourage all pet owners to make use of.“This truly is a no-brainer investment and the multiple benefits are priceless. Our choice of supplier, which has been in business for 30 years, is based on their products’ robustness and reliability.“The fact that their products can be read by any scanner [means] the chance of identifying the owner quickly is almost guaranteed. The actual microchip is roughly the size of a grain of rice or smaller and suitable for all pets, not only cats and dogs.“We have successfully microchipped tiny hamsters and a wide variety of pets other than cats and dogs. “We are delighted that Identipet has come on board and is able to pass this incredible saving onto responsible and caring pet owners. V For more information, call Tamerin Esterhuyse or Jaque le Roux on 021 692 2626 during office hours or email email@example.com.