Courage, passion and the determination to make a difference in society are some of the traits that inspire a Khayelitsha lad.Ntlahla Nkukwana, 24, from Harare and a Cape Peninsula University of Technology (CPUT) graduate, is an epitome of hope to many young people in society. He aspires to make a positive impact in society by reducing poverty, crime and unemployment through his Generations Digital Marketing business. Originally from Mthatha, in the Eastern Cape, Nkukwana decided while doing his third year in Mathematical Technology in 2014 that he wanted to venture more into business than looking for employment. However, things did not go according to his wish. But that did not deter him from focussing on his dream. In 2015, and after graduation, he moved to Port Sherpstone, in KwaZulu Natal, to stay with his mother and start his business venture. He started a construction company, but that did not last long. He then started a company called Student Assister, but that did not work out as well. He decided to move back to Cape Town, where he revived the Student Assister initiative. Another failed bid. “It was left with no money and I had to get myself a job,” he said.He then worked at various retail and clothing stores until he decided to write a book on financial literacy in 2016.“But that did not work as well ... I was forced to go back to the boardroom and think about what I am good at,” said Nkukwana.His true potential and passion was then realised. Towards the end of 2017, he decided to venture into technology.He has since been a revelation to his community as well as small and emerging businesses in Harare. Through his Township Digital Acceleration programme, he helps businesses with online registration free of charge.“We focus on website design, solving business problems through technology. Clients only pay for hosting,” Nkukwana said.He added that the majority of township businesses were not competitive because they had no online presence.“This is designed to uplift our community,” he said. “We look at assisting them to compete with other businesses and we want to get as many businesses as possible online.”“People are keen on these things, but have no funds. If we had the capital, we would also assist more businessesThrough his intervention, Nkukwana hopes to inspire businesses to employ young people.“This would enable local businesses to grow and employ more people and become self sustainable. We will then be able to reduce crime,” he said.Among others Nkukwana has worked with one of Khayelitsha’s inspirational business minds, Lufefe “Spinach King” Nomjana, who is operating one of the most successful businesses in the townships, says he is thrilled to be working with Nkukwana.“He has out performed himself. He is doing things that he never studied for,” said Nomjana. “He is not scared of challenges. If he does not know something, he goes on research.”Nomjana has called for local businesses to support emerging businesses to grow.Contact Nkukwana at 061 494 5524.