Oskido gives lesson in music biz

2017-11-09 06:01
Music legend Oskido shares insight with up and coming musos, facilitated by Bridges For Music’s Trenton Birch in Langa.

Music legend Oskido shares insight with up and coming musos, facilitated by Bridges For Music’s Trenton Birch in Langa.

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“There has never been a better time for upcoming artists to carve a success for themselves as now.”

That was sentiment shared by music legend Oscar Bonginkosi Mdlongwa, popularly known as Dj Oskido.

His shared this belief at the Kwaito House Revolution Conference which took place at the Music For Bridges music school in Washington Street, Langa.

The founding member of Kalawa Jazzme was speaking to a handful of music business entrepreneurs as well as artists.

“It was hard for us when we started because we came with a sound that was not popular and unknown. We were rejected by big labels, as a result we had to record, press and distribute albums our selves.

We had to get on the street and make our music popular,” said the music mogul who is turning 50 years this year.

He said it was extremely difficult for them as there were no social media and no night clubs to promote their music, compared to today.

“We learnt to market our music and leveraged a lot. I remember when we started Boom Shaka, no label wanted to sign them.

We then took their music and we played it in university campuses and the song became such a hit that the big labels were calling us.

That is what you need to do to market your music on the streets and know how it works because digital is where its at right now, as a label we make a chunck of our revenue through dialling tunes, so technology is important,” he said.

Despite encouraging new comers to do it themselves, he also encouraged them to sign to labels. Labels have the muscle and the know-how to build a brand, he says.

“Also remember that as important as technology is nowadays, not all our people have access. So the hardcopy CD is still very important. You must be innovative and get a solid team around you to help you,” he said.

He also acknowledged the fact that Langa has a music school and saw it as a great opportunity for artists.

SAE institute and Bridges For Music’s Trenton Birch also had words of advice for artists.

“Cape Town has been known for being cliquey, people work with a certain group of people when we can all benefit if more people collaborated.

Artists need to focus on the music, build a brand and understanding the business side of things,” he said.

Birch also encouraged the hopefuls to maximise networking for their benefit. “There is a saying that your network is your net worth. If you come to an even like this and not exchange numbers with others you are not getting full value of this event,” he advised.

Also speaking on the day was local music maker and DJ Fosta, who talked about his journey in music.

Siya Buthelezi from Samro offered information regarding royalties and licenses while producer Zam ‘Mtezman’Somchiza staged an impromptu music lesson.

Event organisors Top Notch Entertainment’s Oscar Mehlwana said that their aim was to provide Skills development opportunities to the black youth

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