New Crossroads budding entrepreneur Phila Magidigidi is the man behind the new brand of bottled water that is slowly becoming a mainstay in local events. The businessman from New Crossroads is the founder of Phila water which offers a range of distilled, still and sparkling water in 500 ml bottles. He officially launched Phila Water last Friday and is hoping that the locals can heed this call for a healthier alternative to alcohol and fuzzy drinks. “The reason I have focused on events and local hangout spots is that some people do not drink alcohol. Now they don’t need to drink fizzy drinks but they can enjoy water.The product has been in the development phase for the past four months and now it is finally available for events and local retailers as well,” said Magidigidi. Magidigidi,28, was quick to reassure clients of the quality of the product.He said that the water is available at the Spinach King store in Khayelitsha and at KwaNdoda bottle store in New Cross roads for R10 a bottle and will be rolling out more establishments in the townships.Magidigidi has been trying to make a name for himself as an entrepreneur for the past four years.In 2008 he enrolled at the False Bay College to study mechanic engineering and completed his N Levels there. He then studied at the College of Cape Town where he completed Levels 4 amd 5, but dropped out due to financial constraints.“After that I received a learnership from Barloworld Motors where I worked as a mechanic. That is when I had a change of heart(regarding my studies) and I just knew that being a mechanic was not for me. I love talking to people, I love entertaining and I just didn’t get that from being a mechanic so I left that world,” he recalled. He went on to work in the call centre industry where he quickly established himself as a hard worker and earned himself a position as quality assurance manager at Wonga.com’s call centre. In 2014 he started Lesip entertainment where he organised events and sold branded clothes and dressed local artists. During the same year he enrolled in Raymond Ackerman Academy of Entrepreneurial Development, and it was during this time that he, along with friend and business partner, Marco Dickens, won the best business idea for their Park Free App. “It was an app which was to help people find available parking in malls and other centres. However there were difficulties and it(the app) never materialised,” he said. Last week he also won a business idea award, along with another business partner of his Bongo Mahambehlala, for having the best business idea at the Ikasi Experience business idea pitching session at Guga Sthebe in Langa. The duo started the Takkie Wash Kings which is a sneaker cleaning service operation in Gugulethu. He said that with his latest adventure he is hoping to show locals that they too can have their own brands and that they should support him.