Retailer steps in to warm winter

2016-07-21 06:00
 Boxer Supestore staff members serves hot soup to to customers while the queue for paraffin.

Boxer Supestore staff members serves hot soup to to customers while the queue for paraffin.

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Paraffin shortage is wreaking havoc to thousands of households around the Cape Peninsula. And it is not a nice situation to be in.

Cape winters can be very cruel, and when they strike, theycanbe felt deep in the bones.

Now couple this deep chill with the shortage of paraffin, which keep both homes and bodies warm; it becomes a recipe for disaster.

However, national retailer Boxer Superstores in Site B has been keeping them warm.

This shortage has seen many paraffin vendors hiking prices due to the increased demand which has not been well received.

It is however positive to see the store steadily holding their paraffin prices down for their shoppers.

Seeing the plight of their shoppers, Boxer has ensured that their paraffin prices are where they should be and that their shoppers are not paying more than they need too.

On days when Boxer receives their top up, around 500 to 700 shoppers patiently queue waiting to purchase their desired amount of paraffin.

Boxer has been going above and beyond in ensuring their customers are warm, happy and get more than they bargained for when they purchase paraffin from Boxer.

Cups of delicious and hot soup are handed out to all our customers on days that paraffin is available.

“Our customers are extremely important to us and we strive to ensure that their needs are met. Being able to meet that need at a very reasonable price per litre is a reward. The soup is a token of appreciation to them for choosing Boxer” says Danie Van Vuuren, Boxer Regional Manager.

.To honour the memory of Nelson Mandela on the 18th of July, the store joined million of people around the country and dedicated 67 minutes of their busy day to doing good for others.

From planting a tree to feeding the needy, goodwill gestures were carried out widely across South Africa.

This day has also become an opportunity for local businesses to get to know their communities better through interaction based initiatives such as street clean ups and soup kitchens.

The store, is no stranger to the act of giving back, and with Madiba Day focusing on just that, the retailer relished the opportunity to spend this special day within their community.

“Madiba Day is such an important day for all South Africans. It is a day that unites people of different races, cultures and genders in a bid to honour the wishes of our late former President, Nelson Mandela – to do good and treat people as equals. We feel honoured to be able to carry out his wishes. And we (Boxer) continue to do so through our ‘Ubuntu Projects’ every day,” expressed Juan Miller, Boxer Store manager.

The staff and management of Boxer Nonkqubela rallied together and visited Dr. Nelson R. Mandela High School, on Madiba Day with the clear intention to feed every child present.

The school principal was very excited and overwhelmed by Boxer’s generosity. Boxer also helped clean up the school yard and ensured that an area was designated to set up a vegetable garden.

The retailer has offered to help the school start this vegetable garden. This garden will see the schools growing their own vegetables which will be used to prepare meals for many children. This will help them save a lot of money and the garden will be a sustainable way for Boxer to help the Dr. Nelson R. Mandela High School.

Boxer also made their in-store customers feel extra special by giving every shopper a slice of cake in celebration of Madiba Day. Madiba Day was a success in Khayelitsha with Boxer Superstores honouring the essence of the day in every way.


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