‘Upselling’ is a rare skill, but useful for growth

2018-02-01 06:00
kasibizchatSonwabo Gogoba

kasibizchatSonwabo Gogoba

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

This week I would like us to discuss ways to keep customers coming to buy some more of your products or services.

When you get customers interested in your business offering, try, and ask them to come again. Leave an impression.

For an example, in the early 90’s, “pasella” was a word widely used to impress customers.

This means as a customer buys many items, the business-owner would throw in an extra item or two, most of the time.

The gift item would usually be taken from the slower selling items.

A pasella or “Bhasela” is a means to encourages a customer to always think of your business whenever they decide on buying a products.

Try and encourage them to bring a friend along and they get a discount, whilst the friend pays the full price.

Another term is called “upselling”.

Upselling is when you convince each customer to buy more than what they thought they would buy from you.

In my consultancy, a customer comes for business registration only, and I upsell to them.

Which means they end up taking a package and get more documents related to business registration. It takes time for one to master upselling.

Another way of keeping customers coming back is “after-sales services”.

This is when you phone your customer a few days after they have bought from you to ask how they feel about services offered, then try and upsell to them.

This strategy does not work for all businesses, but for going concerns like a carwash, hair salon or barber, a consultancy, construction, clothing retail, cell repairs, computer repairs, car repairs and in panel-beating businesses. It does not work for street vendors or mobile train vendors.

Always ask your customers for referrals and take their contact numbers and ask them to give you at least five contact numbers of their acquaintances.

.Sonwabo Gogoba of Isolomoya Group – (021) 826-2608 / 078 1080 830


Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24


Enter the examination number or search by province or school (NSC Students) to view results.

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.