A group of Black female entrepreneurs attended a financial fitness event which was aimed at inspiring them further in Pinelands, on Thursday.The financial fitness event was hosted by Mikateko Media, which is a Black female owned and controlled company.About 200 entrepreneurs attended the event.The aim is to empower female entrepreneurs to become more financially fit, and to promote the importance of understanding the numbers.Speakers included several dynamic businesswomen, the likes of Pumeza Nyaba, Senior Learning Facilitator at Old Mutual, Bongiwe Mbunge, senior manager at Maxars, Iris Cupido, CEO for the SABC Foundation, Sonia Booth, an entrepreneur and author, Zandile Nzalo, founder and CEO of Zanenza holdings and Elizabeth Matlakala, a certified financial planner.Ingrid Jones said the event was organised to engage the entrepreneurs on issues that will help them grow their businesses.“It is part of our innovation for change. We are creating a platform which will empower us. We are focusing on Black female businesswomen,” Jones said.The event also served as the launch for Mosadi Magazine which is run by Mikateko Media and is aimed at publicising their business stories.The event was also attended by Thembi Tsotetsi, co-founder of Kaltsha Glass, which is a mobile unit fitting glasses for cars, buses and houses. She said the event was good as it shed a light about how to run a business effectively.“The event was good and important, because most of the things that speakers spoke about are the things that we mostly take for granted and ignore them. It was an eye-opener,” Tsotetsi said.Tsotetsi started the business with her husband, Unathi Tsotetsi, in Khayelitsha in 2011.Their business interest was inspirired after seeing most car owners in the area who did not have insurance on their cars and most of the time could not afford the high price of replacement of their broken windscreens.“We saw the gap and we started the business. We had no funding and we used an old van to go to our clients around the province,” she added.Matlakala, advised the entrepreneurs to focus on their journey to financial freedom which included setting goals, having a plan and working the plan.“You have to set a smart goal, not just any goal. Be motivated enough to reach your destination and your goals must be time bound and relevant. A goal without a plan is only a wish. Your plan needs to be re-visited to ensure that you are on the right track,” Matlakala said.