Her dream and desire to help people led to her starting and running the Sense of Luxury (SOL) media group. She is the face and CEO of the brand including the editor of the SOL magazine that is available nationwide and online as well. She hosts her radio show ‘Luxe living with Arita’ which has been picked up by iheartradio and AmFm radio which sees a listenership of millions worldwide. Her stunning beauty and captivating personality has catapulted her into a social media personality nationally and internationally and her philanthropic nature has seen her start the ‘Arita Pheku Foundation’ to help underprivileged households, predominately children most especially from KZN. While living a bi-coastal lifestyle between Cape Town and KZN, Arita says she is a Durban girl at heart which is why she chooses to use her status, platform and the foundation to assist in KZN first, as it remains close to her heart. - Supplied.