Subaru’s acclaimed programme to come to SA

2017-07-06 06:01
 Photo: suppliedThe EyeSight programme will give driver’s more control.

Photo: suppliedThe EyeSight programme will give driver’s more control.

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SUBARU’S EyeSight®, the award-winning driver assist technology developed over the past 20 years by Subaru engineers will be introduced to South African consumers in July 2017, when the new Subaru XV breaks cover.

As the meaning of the word suggests, ‘eyesight’ refers to one’s field of vision and visual awareness. In the same way, Subaru’s EyeSight® is a cutting-edge driver-assist technology that monitors the road ahead, recognizing potentially dangerous driving situations and assisting the driver to reduce the occurrence or completely avoid forward collisions.

Safety is a key part of Subaru’s Global 2020 Vision within which there are four main components: Primary Safety, Active Safety, Passive Safety and Pre-Collision Safety. Subaru EyeSight® is a technology that forms part of the Pre-Collision Safetypillar and aims to reduce the occurrence of accidents or damage by offering systems that alert the driver to potential hazards and that help avoid or mitigate forward collisions by taking control of the vehicle where necessary.

EyeSight® has been designed and improved over the past two decades and now in its fourth generation, is one of the most acclaimed driver-assist technologies of its kind, presently available in a handful of markets around the world, namely the USA, Australia, the UK and Japan.

In 2016, all Subaru vehicles equipped with the EyeSight® system were awarded the highest safety ratings from the Insurance Institute for Highway Safety (IIHS Top Safety Pick) as well as the Japanese New Car Assessment Programme (JNCAP) where EyeSight®-equipped vehicles achieved the Advanced Safety Vehicle (ASV ++) award which is the highest safety rating possible within the JNCAP programme.

To go even further, the all new XV achieved the highest score on record in Japan’s New Car Assessment Program (JNCAP) crash safety evaluation tests, and was awarded with a Grand Prix Award. The XV scored 199.7 points, setting a new record for the first time in three years, with the EyeSight system recognised for its superior ability.

Also in 2016, in a series of comparative tests with six other vehicle manufacturers, four of which were labelled “premium” brands, the German Automobile Club ADAC rated the Subaru EyeSight® assistance system as the best. The Subaru Outback with EyeSight® that was used during these tests, was the only vehicle to score full marks in all three categories tested: pedestrian, cyclist and night time driving pre-collision tests.

At around the same time, the British Car Tech Awards singled out EyeSight® as ‘Highly Commended’ by an expert automotive and technology panel from Carbuyer and Alphr publications. The judges awarded the safety system Best Safety Innovation in the over £25 000’ category. Stuart Milne, Carbuyer editor said: “The brilliance of EyeSight is that its systems are very effective and well packaged, and it goes about its business with the minimum of fuss. The {Subaru} Outback’s EyeSight® system really impressed us, and it beat some very big names in its class.”

While other markets have had the opportunity to test this system, Subaru Southern Africa launches EyeSight® to the media and public after some extensive South African condition testing that has taken place using EyeSight®-specced Subaru Levorg’s over the last four months. The marketing manager of Subaru Southern Africa, Ashley Lazarus was part of the EyeSight® test team and he too has rated the technology highly. “Given the positive feedback we have received from our colleagues around the world, we were never worried about how EyeSight® would fare in South Africa, but it was still important for us to test the system here and I’m happy to say, it has exceeded our expectations. We are delighted that after years of our customers asking us to introduce EyeSight locally, that it is finally here.”

How does EyeSight® work?

The EyeSight® system offers seven different types of driver assistance systems that are designed to reduce or circumvent collisions caused by driver error and to reduce or circumvent collisions caused by driver fatigue. The system does this by detecting the presence of vehicles, pedestrians, cyclists and other potential hazards up to 110 metres in front.

At the core of the technology, and a key point of difference between EyeSight® and other driver assistance systems of similar nature, is the pair of stereo, colour-reading cameras. These are mounted behind the review mirror and they scan the road ahead for unanticipated dangers.

Other systems of a similar nature, make use of either Radar, Lidar or single-camera technology each of which has its shortcomings. Radar systems have difficulty detecting nearby objects, have a narrow field of vision and low resolution. Light-based Lidar systems have a short range and only detect vehicles. Single-camera systems struggle to detect still objects and don’t judge distances as accurately as any of the other systems.

EyeSight® has proved to be the most reliable system for Subaru and as with its Symmetrical All-Wheel Drive™ and Boxer® engines, Subaru has chosen to develop their driver-assistance technology using stereo cameras as a key part.

EyeSight equipped models also benefit from the inclusion of Subaru’s complementary Rear Vehicle detection system. Adopting rear sensors, this system adds in Blind spot monitoring with Lane change assist, rear cross traffic alert and a new feature called Reverse Automatic Braking.

When reversing Reverse Automatic Braking, the four rears sensors monitor objects behind and will automatically stop the vehicle if an obstacle is detected.

EyeSight®’s effectiveness in the real world has been absolutely noticeable through empirical comparative accident data between vehicles fitted with and without EyeSight®. In 2015, Subaru released data from a survey of traffic accidents involving Subaru vehicles in Japan from 2010 to 2014. The data revealed a 61% reduction in crashes for vehicles equipped with EyeSight®, compared to those without.

Ashley Lazarus is confident about the appeal of EyeSight® in South Africa. “EyeSight for us isn’t just another feature to add to our cars. It’s a very important step in improving the safety of not just our customers but every other road user, including pedestrians and cyclists alike. It’s a continuation of our brand ethos of delivering Confidence in Motion.”

Initially available as standard on the XV premium models, the recently launched single Impreza model will also have the EyeSight technology available from October. Other Subaru models will be available with EyeSight as they are updated in due course as part of their product update cycles.
- Supplied.


EyeSight for us isn’t just another feature to add to our cars. It’s a very important step in improving the safety of not just our customers but every other road user, including pedestrians and cyclists alike.

It’s a continuation of our brand ethos of delivering Confidence in Motion.

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