Daring breast cancer campaign goes viral

2018-10-19 06:00
PHOTO: SOURCEDSerena Williams said she stepped out of her comfort zone to do the video, which was released in late September.

PHOTO: SOURCEDSerena Williams said she stepped out of her comfort zone to do the video, which was released in late September.

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OCTOBER is breast cancer awareness month and the Fever is in support of the campaign to raise awareness about the epidemic.

Internationally, renowned tennis player Serena Williams joined a campaign called “I touch myself”, posting a video of her half-naked self singing along to the Divinyls classic I touch myself. The video gained mixed reactions from the public, as had the original anthem which was released during a time where the expression of women’s sexuality was taboo. The song conveyed a message of empowerment to women and, after Divinyls vocalist Chrissy Amphlett lost her battle to the breast cancer, the song was converted into a breast cancer anthem in her memory as well as to encourage people to “touch themselves” and examine their breasts for cancer signs.

According to Cancer Research UK, more than 90% of women who are diagnosed at the earliest stage of breast cancer survived the disease for at least five years, compared to only about 15% of women who are diagnosed later. Early detection is key — the most common bodily changes during a self-exam is thickening of the skin, lumps or discharge.

Both males and females are encouraged to do self-examinations for any strange lumps and get a cancer screening done if you notice anything strange.

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