Daring breast cancer campaign goes viral

2018-10-19 06:00
PHOTO: SOURCEDSerena Williams said she stepped out of her comfort zone to do the video, which was released in late September.

PHOTO: SOURCEDSerena Williams said she stepped out of her comfort zone to do the video, which was released in late September.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

OCTOBER is breast cancer awareness month and the Fever is in support of the campaign to raise awareness about the epidemic.

Internationally, renowned tennis player Serena Williams joined a campaign called “I touch myself”, posting a video of her half-naked self singing along to the Divinyls classic I touch myself. The video gained mixed reactions from the public, as had the original anthem which was released during a time where the expression of women’s sexuality was taboo. The song conveyed a message of empowerment to women and, after Divinyls vocalist Chrissy Amphlett lost her battle to the breast cancer, the song was converted into a breast cancer anthem in her memory as well as to encourage people to “touch themselves” and examine their breasts for cancer signs.

According to Cancer Research UK, more than 90% of women who are diagnosed at the earliest stage of breast cancer survived the disease for at least five years, compared to only about 15% of women who are diagnosed later. Early detection is key — the most common bodily changes during a self-exam is thickening of the skin, lumps or discharge.

Both males and females are encouraged to do self-examinations for any strange lumps and get a cancer screening done if you notice anything strange.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.