THE Dr Nkosazana Dlamini-Zuma Municipality, under the tourism unit, is calling on residents to promote tourism to help improve the local economy. We are in a tight economic environment and tourism is one of the sectors we believe can pull us out of this place. It is about general patriotism and hospitality, how we treat guests coming to our shores and the more hospitable we are the better it is for our economy. By travelling the country each of us can leave a financial footprint where we visit, and when we leave money in these places this results in the multiple effect of the economy.The theme for Tourism Month this year is “Sustainable Tourism for Development”, which is aimed at promoting employment and community development while having a low impact on the environment. As the Dr Nkosazana Dlamini-Zuma Municipality we want to make sure that tourism is a sustainable driver of economic growth in our municipal area. We are calling on South Africans to ensure that the country was receptive and that everyone understood the value of making tourism profitable. Tourism is about loving who you are and installing the dignity of the people. Tourism Month must be about committing to support businesses and this is what the annual Duzi 2 Sani 4x4 expedition and Inter-Cultural Food Tasting Expo is about in our district. This event is an initiative by the Dr Nkosazana Dlamini-Zuma Municipality, Msunduzi Pietermaritzburg Tourism Association, Land Rover Pietermaritzburg, Harry Gwala Development Agency and with the assistance from the Department of Arts and Culture in the province.Our people view tourism as a visit to cities or places near the sea, but the aim of the Duzi 2 Sani event is to reveal to our people that even inland places are perfect holiday destinations or touring places, hence not enough locals explore holiday destinations in South Africa.The Duzi 2 Sani Southern Drakensberg Weekend Experience aims to inform South Africans to find a new appreciation for their country while making an economic contribution that literally changes and uplifts the lives of communities, so this event provides a platform for local entrepreneurs within the tourism sector to showcase their businesses. This year has seen the growth of Duzi 2 Sani event with the Umngeni Municipality as the new partner. The event will start on September 14 in Howick, on September 15 it will be at Msunduzi in Pietermaritzburg, on September 16 it will be the Southern Drakensberg Experience in Underberg and on September 17 there will be a tour to Lesotho.As the Dr NDZ Municipality we are calling upon all entrepreneurs who want to showcase during the food tasting expo, which will have everything from wors rolls, chicken dust, fruit, refreshments, clothing, crafts, curios, jams and preserves. Even those who want to promote their business like shisanyamas, beauty and therapy, B&Bs, mobiles, processed meat and biltong, etc., are welcome. Contact the tourism office at Underberg for stall registration on 033 701 1471.