Global company observes World Water Day

2017-03-31 06:02
PHOTO: suppliedA P&G Purifier of Water packet.

PHOTO: suppliedA P&G Purifier of Water packet.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

GLOBAL Company Procter & Gamble South Africa (P&G) observed World Water Day yesterday March 22. This is an initiative by the company to address the crisis of water shortages in the country.

In a media statement P&G spokesperson Lerato Songelwa said they aim to raise clean water that will last up to

500 000 days.

She said this would assist tackle the water problem in South Africa.

“The drought South Africa has been experiencing has far-reaching consequences, not only in terms of water shortages, but also in terms of water pollution. As we have seen, flash flooding, as a result of drought, can also wreak devastation on underprivileged communities.

“An often unacknowledged consequence of these disaster situations is that water sources get severely contaminated, which causes water-borne diseases, poor health and even death,” says Khululiwe Mabaso, CSI Associate Director for Sub-Saharan Africa at P&G.

Since 2004, the P&G Children’s Safe Drinking Water Programme (CSDW) has provided over 11 billion litres of clean water to needy communities around the world.

Mabaso said to help address this problem, CSDW has provided more than six billion litres of clean drinking water in 40 African countries over the past 12 years through the P&G Purifier of Water packets, which were invented by P&G scientists.

“Each four-gram powdered Purifier of Water packet treats 10 litres of heavily contaminated water by effectively killing bacteria and viruses and removing parasites and solid materials.

“With only a bucket, a spoon, a cloth and a small P&G Purifier of Water packet, 10 litres of dirty water can be purified in just 30 minutes,” said Mabaso.

“Clean water not only quenches thirst, promote health and prevent unnecessary deaths, it means more people can work, thus enhancing productivity. In fact, the World Health Organisation has estimated that every dollar invested in clean water, sanitation and hygiene generates four dollars in increased productivity, which enables sustainable and equitable economic growth.”

Mabaso said looking towards the future, CSDW has pledged to deliver 15 billion litres of clean water globally by 2020.

“This will assist in achieving the United Nation’s 2030 Sustainable Development Goals – ensuring availability and sustainable management of water and sanitation for all.”

P&G is working together with Gift of the Givers in areas around South Africa, including Kwa-Zulu Natal and other provinces.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.