Matat Viewpoint

2017-11-10 06:00

DEAR reader, welcome once again to our weekly update column.

Time to revise communication action plan

Government considers communication to be a strategic element of service delivery and a major tool used in promoting and communicating government programmes.

The municipality held a two-day communication strategy action plan review workshop at the Matatiele Town Hall. A five-year communications strategy was developed last year and provides guidelines and reference tools around government communications as a key support service for service delivery.

These include government communications strategy, media management, stakeholders’ engagement, communications for development, understanding of government policy, marketing and advertising and managing the corporate identity of government.

Welcoming delegates, Cllr Momelezi Mbedla emphasised the need to enhance communication between government and the public. Deliberations included the need to aggressively communicate government programme of action to communities and stakeholders in line with five priorities and back-to-basics pillars.

Ways and means to strengthen platforms to communicate with stakeholders and communities as contained in the municipal IDP were also discussed.

It was outlined that the 2017-2018 Communications Strategy Action Plan through the Communications and Special Programmes Unit should provide communication support to all sector department, agencies and civil society formations.

Among attendees were representatives from the government communications and information system and Freedom of Expression Institute. The workshop was also attended by councillors, managers, government departments, members of the media, community development workers, ward support assistants, and the communications unit from Alfred Nzo District Municipality.

Deliberations centred around creating a brand where the people of this municipality can associate themselves with. The community, customers, investors and tourists should tell a good story about “brand Matatiele” and the leadership should sell and/or represent such brand.

The local media appreciated the positive relations between government and media houses and urged the municipality to continue supporting this sector. The municipality would like to extend a word of gratitude to everyone who attended the workshop.

Municipality is ‘serious about tourism’

Matatiele Local Municipality, from October 27-30, hosted the Maloti Drakensberg Transport Programme, a five-day media adventure.

This has been made possible by a partnership between Volkswagen South Africa, the Maloti Drakensberg Route, Boundless Southern Africa and the Lesotho Tourism Development Corporation.

Journalists from various media houses took part in an all-expenses paid 4x4 drive up the spectacular and breath-taking valleys, passing the Drakensberg and Maloti mountain between Lesotho and South Africa.

In a municipality “where nature, agriculture and tourism are investments of choice”, the objectives of this exposure were to showcase the untapped rural tourism potential in this section of the Maloti and Drakensberg mountain region.

During a spectacular send-off ceremony, organised by the municipality, Matatiele Speaker Cllr Nomasomi Mshuqwana said this is the beginning of good things to come in Matat.

“Our plan going forward is to create a proper itinerary that will not only link our diverse tourism offerings, but create awareness and future demands for tourism activities in Matatiele.”

Road Accident Fund on the road

The Road Accident Fund is a public entity of government and its mandate is to compensate victims of motor vehicle accidents as well as ensure road safety.

Today, November 3, the Road Accident Fund will bring their services to the Matatiele and surrounding area communities through its flagship called “RAF on the Road” at the Matatiele Town Hall.

During this outreach, people who were involved in motor vehicle accident can check if they qualify to lodge new claims, make inquiries on their existing claims, get medical undertakings, check how much was paid by RAF as well as interact with the Road Accident Fund staff for other relevant issues. We are a destination of choice and excellence.

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