New radio station goes live in Matatiele

2018-11-02 06:01
PHOTOS: siphelele nketo“The Voice of Matat” station manager, Mphumzi Mashalaba.

PHOTOS: siphelele nketo“The Voice of Matat” station manager, Mphumzi Mashalaba.

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THERE were joyous celebrations when the Voice of Matat community radio went live in the small town of Matatiele on Monday. It is the second radio station to be launched in the Alfred Nzo District. Alfred Nzo Community Radio went live in 2007.

The station manager, Mphumzi Mashalaba, was overwhelmed when his lifelong dream of opening a radio station in Matatiele came to reality. He said there were several “ups and downs” when he began this journey in 2012.

“There were many people who contributed to the opening of this radio station. The Independent Communications Authority of South Africa (Icasa) granted the licence in 2015,” he said. The station broadcasts in 30% Xhosa, 28% English, 27% Sotho and 15% Afrikaans.

It has 40 staff members from Matatiele and local areas. “This is a 24-hour radio station, and its frequency is 88,9 FM. We provide 80% South African content and 20% international content, with 40% music and 60% talk,” said Mashalaba.

He added that the station covers the areas of Kokstad, Umzimkhulu, Port Edward, Mthatha, Ugie, Port St Johns and some areas in Lesotho.

“The station is committed to educate, entertain and give information to its listeners. I am appealing to the community and business people to show support,” he said.

The station has received financial support of R2,3 million and the studio was donated by the Media Development and Diversity Agency. Local talented individuals were delighted to be given an opportunity to present shows on air. Bakoena “BK” Mohlomi presents a morning show called “Breakfast Unlimited”, between 6 am and 9 am on weekdays.

The show provides traffic, crime and weather updates, and plays music.

Another presenter, Lia Joyce, said: “I am happy for this opportunity and I will make sure that listeners are well-informed in many ways. I also give them the opportunity to air their concerns so that we can build a better South Africa.” Joyce presents “The Ride”, from noon to 3 pm weekdays with Andiswa Madikela and Gee Ranking.

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