Supertech BMW opens in Shelly Beach

2018-02-16 06:00

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THE BMW Supertech Group is extremely proud to announce and welcome Shelly Beach into the dealership family. Supertech Shelly Beach officially opened its doors on November 20, 2017, marking an exceptional milestone for the Supertech Group which has grown rapidly from one dealership to five in the space of only three years.

This makes Supertech the largest BMW group in KwaZulu-Natal. Supertech Shelly Beach is a stunning dealership strategically situated in the Shelly Beach Business Park, along the busy N2 highway and is part of a motoring hub. It is the only dealership servicing the outlying areas of southern KZN and parts of the Eastern Cape. Supertech Shelly Beach is beautifully situated overlooking the popular holiday destination. It is the only BMW dealer along the Hibiscus Coast and is an ideal stop for customers spending their holiday in the area or travelling along the South Coast. With stunning ocean views from the dealership, it really is a dream location for a BMW showroom. The dealership is located at 55 Main Road in the Shelly Beach Business Park. Following the mission and vision of Supertech, customers have been experiencing a wonderful time with the vibrant team and dealership enhancements to ensure that each visit is memorable and exciting.

The Supertech Group is an industry leader when it comes to customer service, innovation and professionalism, and these exceptional qualities now form part of the Supertech Shelly Beach DNA.

Supertech Group chairperson Shabir Tayob said that the takeover of the dealerships is a momentous development for the group and he, together with his team of directors, group management and staff, are extremely excited. “The staff at Shelly Beach are a fantastic group of professionals who are passionate about the BMW brand. It is wonderful to see that they share and will adopt the mission and vision of the Supertech Group and I am confident that each customer who visits the dealerships will receive exceptional service which meets the expectation they have of all Supertech dealerships.” The acquisition of the new additions is part of a strategic regional growth plan for the Supertech Group and BMW SA, which now allows the group to have a stronger focus and footprint in the Kwazulu-Natal region, all the way from Newcastle through to the South Coast.

“With the new dealership in Shelly Beach, one can now connect the dots through the province, and this is in line with our vision for the group and our commitment to excellent service.

“This will ensure memorable experiences to as many customers as possible. We would like to thank the loyal customers of these branches for their unconditional support for their BMW dealerships and look forward to building enhanced relationships with them. We also look forward to the many new customers who will walk through our showroom doors. There are already enhancements in place, and we are confident that a visit will be a unique dealership experience.”

Dealer principal Neolin Naidoo said: “The success of Supertech Shelly Beach is run by a team of professionals who are dedicated to the family of customers that we serve. We say family as that is truly what all our Supertech customers become once they have dealt with us. I believe in the growth of the team that work for us and the growth of the people and businesses within the community.”

With BMW being the market leaders in innovation, sustainability and connect ability we can most certainly create the future of our community through our passion. At Supertech Shelly Beach we are dedicated to make our family’s journey into the future of BMW, sheer driving pleasure no matter where their journey leads across South Africa and beyond.

Supertech Group is now made up as follows:

• Supertech Durban (Edwin Swales),

• Supertech Pinetown,

• Supertech Newcastle

• Supertech Pietermaritzburg

• Supertech Shelly Beach

• Supertech Durban ARC (panel phop)

• Supertech Newcastle ARC (panel shop).

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