LIHLE James has taken her love for fashion to great heights and is enjoying the success of her fledgling company as she continues to do what she loves — designing garments. James began designing her own clothes in 2016 after she got bitten by the fashion bug. She said people admired her self-designed clothes after seeing her wearing them at weddings and graduation ceremonies. “Instead of buying clothes from shops, I chose to make my own and people started placing orders after seeing my good work. “I use my sewing machines at my student accommodation room,” said 28-year-old James from Kokstad. James is doing a BA Honours in Applied Ethnomusicology at the University of KwaZulu-Natal (UKZN). She graduated with a BA in Music and Drama Performance and is looking forward to creating more job opportunities for young people. “Many people are unemployed in the country, so I want to create jobs in fashion design. “When I complete my studies, I want to pursue making more clothes in Kokstad and motivate young people who are interested in modelling.”She said her clothes have been displayed at many fashion shows in Durban and at UKZN. She has also seen people wearing her clothes at church, graduations, and government ceremonies. Nomvelo Phungula wore her pink dress at a graduation ceremony in April and was very pleased with the final product.James is currenlty using Facebook to advertise her creations and people can follow her Facebook page at Lihle Ndim-Ndim James and Ndom-Ndimfashionista on Instagram.