Driving-school owners’ unique campaign

2015-05-21 06:00

ON a mission to reduce road carnage­, two driving-school owners have started a campaign to raise awareness about the cause of accidents on South African roads, and worldwide.

Mike Ncanana, working with his brother Justice, told Echo that the “Thum’mlilo wezokuphepha” campaign, launched last month, will be rolled out across nine provinces, starting in KwaZulu-Natal.

He said not only will it raise awareness about road accidents, but will also create job opportunities for unemployed youth as they will be trained on the campaign and will market it in different communities.

“We cannot deny the fact that there are so many accidents on the province’s roads and nationwide. While the Department of Transport, Community Safety and Liaison has various awareness campaigns, they do not reach everyone.

“There are so many people at grass-root level who are unable to attend these campaigns and cannot be reached through the medium of print and broadcast media.

“Hence we have started a campaign where, with the help of izinduna, amakhosi and ward councillors, we will recruit unemployed youth to be trained on the campaign and they will in turn share it with different communities.

“In most cases it is believed that road accidents are caused by drinking and driving, whereas in fact there are many underlying factors. Our drivers are impatient and they do not respect one another.

“When people go to a driving school, they are taught how to drive and to understand road signs. However, they are not taught how to obey them. There are so many students at tertiary institutions who finish their studies without having obtained a driver’s licence.

“When there is an urgency to get a licence in order to get employed, they become victims of fraud and end up getting licences without having learnt how to drive properly.

“As part of the campaign we will offer bursaries for people to learn how to drive,” said Ncanana.

They will also host best taxi driver of the year awards aimed at establishing good working relationships between taxi drivers, taxi owners and passengers.

The winner will be awarded with a new minibus taxi.

“Road safety is everyone’s concern and through the campaign we want to promote driving excellence on our roads,” said Ncanana.

To stand a chance of winning a bursary­ for a driving licence, people must SMS “Driver” to 45633 and register to go for a driving licence at their selected driving school

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