Women want midlife-crisis cars too

2015-04-30 16:48
PHOTO: sourced

A survey by global research specialist Ipsos claims to show that women want midlife-crisis cars as well.

PHOTO: sourced A survey by global research specialist Ipsos claims to show that women want midlife-crisis cars as well.

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IT turns out women are also susceptible to buying midlife-crisis cars, at least according to a survey by Ipsos.

It’s a common theory that when a man reaches middle age he will rush to buy the new car he’s had his eyes on years.

A survey by global research specialist­ Ipsos claims to show that women want midlife-crisis cars too.

The survey revealed that, on average, one in four respondents were likely to buy a midlife-crisis car – 30% of men and 21% of women.

The sexes differed, however, on the type of vehicle they were likely to buy - top pick among men was a sports car (24%), among women an SUV (19%).

You might think of a red sports car as the classic midlife car but according to the survey 20% said that they would choose a black vehicle; 19% opted for silver or grey. Blue and red were tied on 17%, yellow was dead last with two percent of the vote.

The Ipsos survey also showed 29% of men were “feel good” about middle age but only 22% of women.

Overall, respondents felt positive about later life, saying it was “a time for fresh opportunities and experiences”.

Robyn Farrell, 1st for Women Insurance executive head, said: “Reaching middle age should be a time of celebration – you’re older but wiser and better equipped to deal with all that life throws at you.

“This is reflected in your insurance premium, too, as once you hit the big five-oh you can usually benefit from lower premiums because you’re viewed as a more responsible driver due to the amount of driving experience you have.” - Wheels4Women

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